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Budweiser Diversifies & Plans Deeper Cultural Partnerships In China
November 17, 2019
Popular American beer brand Budweiser has set its eyes on backing lifestyle and cultural brand partnerships…
Is Ganguly’s Latest Endorsement A Conflict of Interest?
November 17, 2019
Indian cricket legend - and the President of the Board of Control for Cricket in India…
Tech Companies Move Into India Sport To Reach Lower Tier Towns
October 14, 2019
Tech companies are diving into sport sponsorships to fuel engagement in India’s smaller towns as well as reach a larger audience across the nation.
Case Study: Oreo Runs 360 Campaign With Spider-Man in SEA & Boosts Sales
October 1, 2019
Mondelez has successfully leveraged Marvel's release of "Spider-Man: Far From Home", activating the Oreo brand around the movie. Engagement is up across several markets in Southeast Asia: more…
Now The League of Legends (LoL) Attracts Non-Endemic Luxury Maison
October 1, 2019
Esports fever continues to sweep the world, and now the hugely successful League of Legends (LoL) World Championship has attracted an unexpected but very well known brand partner.
Report: Japanese & Aussie Fans Are Most Nuts About Rugby World Cup
September 11, 2019
Rugby fans from Japan and Australia are the most enthusiastic in APAC, according to a new study from Near, a location-based customer profiling company.
SportPro Ranks Japan’s Naomi Osaka As 2019’s Most Marketable Athlete
August 23, 2019
Earlier this week, SportsPro has named Japanese tennis sensation Naomi Osaka as the world’s most marketable athlete for 2019.
New Balance Mobile Game Resonates With Gen Z Consumers
August 8, 2019
Sport apparel and footwear brand New Balance has engaged young consumers in multiple markets earlier this year through a mobile game.
Japan's SK-II Returns With Doco Series Investment; Will It Lead To Similar Plays Across Other Asian Markets?
July 20, 2019
Renowned American journalist and television host Katie Couric leads a new branded content campaign by Japanese skincare brand SK-II.
Report: Chinese Gamers Are Receptive To Brands
July 9, 2019
According to a recent report Gamers in China are receptive to brand association and cooperation, thereby providing insights into how brands can bring gamification to their media plans.
