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Premier League Sponsors Innovate To Connect With Fans Ahead Of Restart
June 14, 2020
As the EPL returns to our screens on June 17 from its COVID-19 enforced hiatus, we…
ICC Approve Test Shirt Sponsorship As Part Of COVID-19 Response
June 14, 2020
In a break from tradition, the International Cricket Council (ICC) has sanctioned prominent front-of-shirt sponsors during…
J.League Unveils Mobile App Bringing Fan Noise To Empty Stadia
May 29, 2020
Technology company Yamaha and J.League clubs have trialled a fan engagement platform to bring in remote crowd…
League of Legends (LoL) Launches In-Game Sponsor Ads
May 28, 2020
Riot Games has announced a new digital sponsorship banner that will appear during League of Legends…
Pizza Hut and Ikea Dish Out A Cheeky Campaign In HK
March 14, 2020
Pizza Hut and Ikea have recently collaborated on a unique campaign in Hong Kong. The cheeky campaign has…
AirAsia Experiments With Virtual Influencer Miss AVA
March 7, 2020
AirAsia has unveiled a virtual influencer named Miss AVA, an evolution of its chatbot named AVA…
Formula One Revs Up Green Credentials With Latest Partnership
January 24, 2020
With climate change hogging the headlines, Formula One and its governing body, the International Automobile Federation…
Online Bookmaker Changes Odds With Formula One Deal In Asia
January 10, 2020
Global motorsport series Formula One has announced its first ever gambling sponsor in the form of…
Netflix To Create Animated Series Based On "Line Friends"
December 13, 2019
Netflix is poised to work on an original slapstick comedy animation series featuring the Brown &…
Feature: Airbnb Breaks New Ground As Official Sponsor of the Olympic Games
December 3, 2019
Airbnb has broken new ground in the Sponsorship marketplace by becoming an official sponsor of the…
