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Emerging Fantasy Gaming Brand Replaces Nike as Indian Cricket Kit Sponsor
November 5, 2020
A local brand with no roots in the sporting apparel world has replaced Nike as the…
Red Bull Shows It Can Go Beyond Adrenaline Sports In Local Markets
October 9, 2020
World renowned for its mammoth roster of adrenaline sport sponsorship, Red Bull has now shown that…
AirAsia Boosts Southeast Asian Pop Music Scene
September 24, 2020
Last December, AirAsia struck a record label partnership with Universal Music Group (UMG), expanding its portfolio…
Little Known Asian Investment Firm Surprises With Juventus Deal
September 18, 2020
Serie A giant Juventus continues its commercial expansion in Asia, securing a deal with fledging HK-headquartered…
Puma Makes Massive Statement in Football with Neymar Deal
September 16, 2020
Sponsorship strategies don't get much bigger than this. Brazilian footballing icon Neymar has sealed a partnership…
Tesla Breaks New Ground With Tencent Gaming
September 10, 2020
The electric carmaker Tesla - owned by firebrand entrepreneur Elon Musk - has emulated Maserati through…
Bank Recreates Iconic Club in Fortnite To Target Younger Audiences
September 4, 2020
DBS Bank has hit two birds with one stone in its recent collaboration with The Secret…
Two Massive Gamechangers Partner: Spotify & League of Legends
August 27, 2020
Spotify has scored a landmark deal with video game developer Riot Games, to become the official…
IPL’s Rajasthan Royals Scores Taboo-Breaking Deal With Sanitary Napkin Brand
August 20, 2020
A sanitary napkin brand emblazoned on the shirt of one of the biggest IPL franchises might…
Xiaomi Opens Esports Account in SEA With PUBG Mobile Champions
July 4, 2020
The current PUBG Mobile world champions Bigetron Esports have sealed a sponsorship deal with Chinese smartphone…
