Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
Lenovo Expands Formula 1 Deal
September 12, 2024
Chinese technology behemoth Lenovo has expanded its deal with Formula 1 (F1). Through the multi-year renewal,…
Beats by Dre Scores Celebrity Endorsement Brace In India
September 11, 2024
Apple-owned audio brand Beats by Dre has recently secured a brace of celebrity endorsements in India. …
The Agricultural Bank of China (ABC) Renews World Table Tennis (WTT) Deal
September 10, 2024
The Agricultural Bank of China (ABC) and the World Table Tennis (WTT) have renewed their partnership for…
Reignwood Park Backs Thailand’s Icons Series Debut
September 9, 2024
Reignwood Group’s real estate arm Reignwood Park has clinched a deal to become the title sponsor…
Prada Scores Endorsement With K-pop girl group aespa’s Karina
September 6, 2024
Italian luxury label Prada has trod a familiar path; securing an endorsement deal with K-pop girl…
Lava International Engages Gen Z With Content Creator Sourav Joshi Endorsement
September 5, 2024
Indian challenger smartphone brand Lava International has teamed up with local content creator Sourav Joshi in a bid to…
Chinese Sport Flooring Specialist Enlio Renews Long-Term Partnership With FIBA
September 4, 2024
Chinese sports flooring specialist Enlio has renewed its deal with international basketball’s governing body FIBA until…
Bookmaker Betsson Strikes Premier Padel Deal
September 3, 2024
Online bookmaker Betsson has struck a global deal with Qatar Sports Investments owned Premier Padel Series. …
Asian Bookmaker Queen Casino Partners Bundesliga’s Borussia Monchengladbach
August 30, 2024
Asian bookmaker Queen Casino has clinched a partnership deal with Bundesliga club Borussia Monchengladbach. Under the…
Lee Kum Kee Targets Gen Z With Multi-Pronged Music Campaign
August 29, 2024
In a bid to engage Gen Z-consumers, Hong Kong heritage food brand Lee Kum Kee is…
