Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
Bajaj Auto Backs India’s Landmark UCI Cycling Road Race
January 13, 2026
Bajaj Auto is poised to back Pune Grand Tour, India’s landmark UCI 2.2 approved, multi-day, multi-stage international…
Marriott Bonvoy Strikes Global ICC Partnership
January 12, 2026
Leading hospitality player Marriott Bonvoy has struck a multi-year global partnership with the International Cricket Council…
Lotto Partners Former Indian Tennis Star Sania Mirza
January 9, 2026
Italian sportswear brand Lotto has struck a partnership with former tennis player Sania Mirza as it…
The Upcoming TATA Women’s Premier League Becomes A Sponsorship Magnet
January 8, 2026
The 2026 season of the TATA Women’s Premier League (WPL), which runs from January 9 to…
Roborock Scores Real Madrid Partnership
January 7, 2026
Chinese home robotics brand Roborock has become the latest global partner of European club football behemoth…
Bank Raykat Indonesia (BRI) Backs FC Barcelona With Its Latest Partnership
January 6, 2026
Bank Rakyat Indonesia (BRI) has secured a new partnership with European club football giant FC Barcelona…
Beyond Developments Becomes Paris Saint-Germain (PSG)’s Sleeve Sponsor
January 5, 2026
Dubai real estate company Beyond Developments has become the new sleeve sponsor of reigning Champions League…
Chanel Scores BTS Jung Kook’s Global Endorsement
December 19, 2025
Chanel has made K-pop superstar BTS’ Jung Kook as it latest global celebrity endorser for its…
Chinese Telco Giant Vivo Makes Tian Xiwei Its S50 Endorser
December 18, 2025
Chinese telco giant Vivo has made Tian Xiwei its latest celebrity endorser for its recently launched S50…
Amul Renews Argentine Football Association (AFA) Partnership
December 17, 2025
Leading Indian dairy brand Amul has extended its partnership with the Argentine Football Association (AFA) ahead of…
