Deals

NEW BACKERS FOR RALLY TEAM

July 1, 2007

Southeast Motors has now officially signed as the title sponsor of the Wan Zhi Car Rally Championship Team, with the team to be known as the Mitsubishi Lancer…

KAPPA BACKS CHINESE 49ERS

July 1, 2007

Italian sports brand Kappa has become a major partner of the Chinese 49er class sailing team which will compete in the 2008 Beijing Olympics. As part of the…

AN INSIGHT IN SAMSUNG WORLD CYBER GAMES INVOLVEMENT

July 1, 2007

Electronics giant Samsung has provided an insight into its sponsorship of the World Cyber Games (WCG) and the China zone round of the international competition often referred to…

AGILITY PROPERTY SPONSORS DRAGON BOAT CUP

July 1, 2007

Property development company, Agility Property, was a major sponsor of the Guangzhou International Dragon Boat Invitation Race, which was held last month at the Pearl River. The event…

PATRIOTS TOUR CHINA AND APPOINT LOCAL PR

June 28, 2007

US National Football League team the New England Patriots have appointed Shanghai based public relations company @PR to organise a media bootcamp involving between 20 and 30 representatives…

YILI GROUP BECOMES YANKEE SPONSOR

June 28, 2007

China's largest dairy products company Yili Group has become a major sponsor of US Major Baseball League team the New York Yankees. As part of the deal, which…

STATE STREET SUPPORTS CHILDREN OF HANGZHOU PROJECT IN US

June 28, 2007

US based financial services company State Street Corporation has contributed US$750,000 to support Children of Hangzhou: Connecting with China. Children of Hangzhou an interactive exhibit exploring contemporary Chinese…

NEW BICYCLE EVENT SECURES GIANT SPONSOR

June 28, 2007

A new major bicycling road race will be held next month in the Zhejiang province and it has secured Taiwanese bicycle manufacturer, Giant Manufacturing, as its naming rights…

KELON AIR CONDITIONING SPONSOR EVEREST TORCH RELAY PREVIEW

June 28, 2007

A team of Chinese and Tibetan mountain climbers have rehearsed the Olympic Torch's journey to the summit of Mount Qomolangma (Everest) and successfully ignited a test version of…

HUANGHAI SUPPORTS MOUNTAINEERING TEAM

June 28, 2007

SG Automotive Group was a major partner of the Chinese national mountaineering team succeeded the 2008 Olympic torch preview at Mount Qomolangma (see article this week). The company…