Deals

NEW BACKERS FOR RALLY TEAM

July 1, 2007

Southeast Motors has now officially signed as the title sponsor of the Wan Zhi Car Rally Championship Team, with the team to be known as the Mitsubishi Lancer…

KAPPA BACKS CHINESE 49ERS

July 1, 2007

Italian sports brand Kappa has become a major partner of the Chinese 49er class sailing team which will compete in the 2008 Beijing Olympics. As part of the…

NEW BICYCLE EVENT SECURES GIANT SPONSOR

June 28, 2007

A new major bicycling road race will be held next month in the Zhejiang province and it has secured Taiwanese bicycle manufacturer, Giant Manufacturing, as its naming rights…

KELON AIR CONDITIONING SPONSOR EVEREST TORCH RELAY PREVIEW

June 28, 2007

A team of Chinese and Tibetan mountain climbers have rehearsed the Olympic Torch's journey to the summit of Mount Qomolangma (Everest) and successfully ignited a test version of…

HUANGHAI SUPPORTS MOUNTAINEERING TEAM

June 28, 2007

SG Automotive Group was a major partner of the Chinese national mountaineering team succeeded the 2008 Olympic torch preview at Mount Qomolangma (see article this week). The company…

MERCEDES-BENZ CONTINUES TENNIS SPONSORSHIP

June 28, 2007

Mercedes-Benz (China) has renewed its commitment to tennis in China and will remain the major sponsor of the China Open. As a sponsor of the competition for the…

FOTON AUTOMOBILES SPONSOR SAMARANCH BACKED TENNIS DEVELOP PROGRAM

June 28, 2007

Chinese vehicle manufacturer, Foton Automobiles has become a major partner of a new tennis youth initiative supported by former International Olympic Committee president, Juan Antonio Samaranch. The China…

PATRIOTS TOUR CHINA AND APPOINT LOCAL PR

June 28, 2007

US National Football League team the New England Patriots have appointed Shanghai based public relations company @PR to organise a media bootcamp involving between 20 and 30 representatives…

YILI GROUP BECOMES YANKEE SPONSOR

June 28, 2007

China's largest dairy products company Yili Group has become a major sponsor of US Major Baseball League team the New York Yankees. As part of the deal, which…

STATE STREET SUPPORTS CHILDREN OF HANGZHOU PROJECT IN US

June 28, 2007

US based financial services company State Street Corporation has contributed US$750,000 to support Children of Hangzhou: Connecting with China. Children of Hangzhou an interactive exhibit exploring contemporary Chinese…