Deals

FINAL FOUR BIDDERS - INDIA TWENTY20 CRICKET BROADCAST

January 16, 2008

Singapore-based sports marketing agency, World Sports Group, will soon know if it has secured the broadcast rights for India's Twenty20 tournament, Indian Premier League. ESPN Star Sports, Network…

DUBAI DUTY FREE RENEWS WTA TOUR DEAL

January 16, 2008

Dubai Duty Free has renewed its premier sponsorship of the Sony Ericsson WTA Tour for a further four years and according to reports will focus its sponsorship on…

SINGAPORE MASTERS DROPPED FROM TOURS

January 16, 2008

Lack of corporate sponsorship is believed to be the reason why the Singapore Masters golf tournament has been omitted from the Asian and European Tours. The event, which…

JB GROUP SPONSORSHIP BEARS FRUIT FOR AUTO ITALIA

January 16, 2008

Diversified Indian company, JB Group's new sponsorship of the JB Group Classic Tennis Championship held in Hong Kong has already paid dividends for fellow event sponsor with Indian…

KIA MOTORS ALIGNS WITH US NBA

January 16, 2008

The US National Basketball Association (NBA) has announced an interesting new marketing partnership with Korean based Kia Motors. The auto manufacturer has partnered a new category which the…

CHINESE RIDERS SEEK SPONSORSHIP FOR BEIJING

January 15, 2008

China's Olympic equestrian team has been announced after five riders made the 1 January registration deadline.

ARGENTINE COMPANIES TO SUPPORT OLYMPIC TORCH RELAY

January 15, 2008

In an attempt to make their presence known in China, six Argentine companies are sponsoring the Olympic flame's visit to Argentina.

SURVEY SHOWS RESULTS FOR OLYMPIC MARKETING

January 15, 2008

Marketing initiatives that include Olympic themes increase campaign effectiveness. That is the assertion made by global market researcher Ipsos.In a survey conducted to measure the performance of Olympic…