Thailand

Thailand Welcomes Local Versions of The Hollywood Reporter & Billboard

March 23, 2016

The Hollywood Reporter (THR) and Billboard are venturing into Thailand following a recent partnership with Southeast Asia media company Fierce Publishing.

Thai Giants Tee Up For New Golf Tournament

February 26, 2016

Two of Thailand’s biggest companies, beverage specialist ThaiBev and entertainment and telco conglomerate True, have coughed up USD5m for a new Asian Tour golf tournament in the country.

Liverpool FC Opens up New Sponsor Category: Coconut Water

February 18, 2016

Merseyside club Liverpool FC has scored a landmark deal with Thai coconut water brand Chaokah, the first time an EPL club has struck a deal with an Asian…

It’s Raining Coconuts For Liverpool FC

February 18, 2016

Ahead of its Europa League clash against FC Augsburg, Merseyside club Liverpool FC (LFC) has scored a landmark deal with a break-out Thai brand from an unseen sponsor…

Has SK-II Struck Gold In The Branded Content Game With Beauty Bound Asia?

November 23, 2015

With APAC’s cosmetics market anticipated to reach USD126.8b by 2020, brands in the category have been courting consumers through various channels, more so in non-traditional spaces as celebrity…

More Asean Woes For FIFA

October 23, 2015

FIFA, which has been in the news for high-profile corruption scandals, faces more turmoil in the Asean region.

Thailand Tipped For SVOD First Wave Revolution, Local Content Industry Also Poised For Boom

September 15, 2015

Free-to-air and pay-TV presently dominate Thailand's entertainment industry but streaming video on demand (SVOD) is slated to become an emerging sector, with ten players jousting for market share…

Japanese Heavy Machinery Giant Delves Deeper Into Football Sponsorship

September 14, 2015

In an active year for Japanese companies in the sports sponsorship arena, Yanmar Co., Ltd., has secured a deal with Thai Premier League football team Bangkok Glass and…

STUDY: Digital Ad-spend Forecast To Grow In Thailand; Branded Content Sure to Follow

September 2, 2015

Digital adspend in Thailand is expected to grow by 62% this year to US$275m (Baht9.8b), a sharp increase on an earlier forecast of 33% to US$226m, according to…