Thailand

MotoGP Thailand

Thai Government Tipped To Raise More Funding For MotoGP Hosting Rights

October 15, 2019

MotoGP is poised to continue its Thai stint with the country’s government expected to approve a new race contract extension next month, according to Sports Authority of Thailand…
Netflix Southeast Asia Original The Stranded

Netflix Plunges Into Southeast Asian Originals To Attract Region’s Subscribers

July 31, 2019

Streaming giant Netflix is banking on its first brace of Southeast Asian originals to keep audiences in the region glued to the platform as competition from rivals intensifies.
Thailand E-Sports Garena RoV

Garena Reveals Insights On Thailand's eSports Potential

June 20, 2019

Thailand has the potential to develop into a major Southeast Asian e-sports market in Southeast Asia according to Garena Thailand, a subsidiary of the Singapore-based digital entertainment company.
toyota thailand hilux-3

Thailand Sponsorship Market Grew By A Promising 19% In 2018

February 3, 2019

ASN has just released its Sponsorship market overview on Thailand for 2018 with commentary from local agencies on the performance of the Southeast Asian marketplace.
Bayern Munich Lux Asia Pacific

Singapore’s Lux Asia Pacific Enters Sponsorship Game With Regional Bayern Munich Deal

January 24, 2019

Singapore-based firm Lux Asia Pacific has secured a deal reportedly in the US$1m range to become Bayern Munich’s regional partner in Thailand and Indonesia.
Thai cinema operator Major Cineplex has expanded its cinema business with the launch of a new eSports theatre, claiming to be the first in the world.

Thai Cinema Operator Partners With Dell on World’s First eSports Theatre

October 26, 2018

Thai cinema operator Major Cineplex has expanded its cinema business with the launch of a new eSports theatre, claiming to be the first in the world.

Facebook Bets On Live Football For Asian Markets

July 10, 2018

Facebook has snapped up its second major European football league rights deal in Asia, scoring an exclusive La Liga deal for the Indian subcontinent.

Chang Heats Up Branded Content Race In Southeast Asia

May 21, 2018

Chang Beer is taking its Urban Pulse campaign to Vietnam through its latest partnership with Vice.

Case Study: 3 Marketing Lessons From Thai Hit TV Show The Mask Singer

February 28, 2018

The concept behind Workpoint Digital TV’s The Mask Singer - a weekly Thai music reality TV show featuring performing masked celebrities - might be simple but it has…

Ikea Eyes Southeast Asian Expansion, But Sponsorship To Remain Low

October 12, 2017

Vietnam and the Philippines have been announced as the next two markets in Ikea’s expansion strategy in the Asean region, along with a new e-commerce presence in Singapore…