Thailand

Leading Thai Energy Drink Prioritises English Football Partnerships For Brand Awareness

June 21, 2016

Thai energy drink brand Carabao has upgraded last season’s home shirt sponsorship deal into a principal partnership with English second-tier football club Reading FC.

Asia Proves To Be A Goldmine For Non-Alcoholic Beverage Brands

May 24, 2016

With the rise of urbanisation and increasing disposable incomes in Asia’s emerging markets, the continent is tipped to be the primary growth hotspot for non-alcoholic beverage drinks in…

REPORT: Asian Football Fans Wave A Red Card At Fast Food And Beer Sponsors

May 18, 2016

Football fans in Asia perceive fast food and alcohol brands as a blemish for the beautiful game, even though these companies spend millions to back the sport through sponsorship…

BVB Strides Forward Commercially In Thailand, More To Come In China

April 20, 2016

German football giant Borussia Dortmund (BVB), currently second in the Bundesliga, has sealed a hat trick of Thai deals this month, as it continues to flex its commercial…

Social Figures Up In Arms As Body Art Goes Corporate With Company Logo Tattoos

April 1, 2016

Reaction has been swift to a new style of publicity campaign that has seen young attractive people brand their bodies with corporate tattoos, with company logos featuring prominently…

Thailand Welcomes Local Versions of The Hollywood Reporter & Billboard

March 23, 2016

The Hollywood Reporter (THR) and Billboard are venturing into Thailand following a recent partnership with Southeast Asia media company Fierce Publishing.

Thailand Welcomes Local Versions of The Hollywood Reporter and Billboard

March 23, 2016

The Hollywood Reporter (THR) and Billboard are venturing into Thailand following a recent partnership with Southeast Asia media company Fierce Publishing.

Thai Giants Tee Up For New Golf Tournament

February 26, 2016

Two of Thailand’s biggest companies, beverage specialist ThaiBev and entertainment and telco conglomerate True, have coughed up USD5m for a new Asian Tour golf tournament in the country.

Liverpool FC Opens up New Sponsor Category: Coconut Water

February 18, 2016

Merseyside club Liverpool FC has scored a landmark deal with Thai coconut water brand Chaokah, the first time an EPL club has struck a deal with an Asian…

It’s Raining Coconuts For Liverpool FC

February 18, 2016

Ahead of its Europa League clash against FC Augsburg, Merseyside club Liverpool FC (LFC) has scored a landmark deal with a break-out Thai brand from an unseen sponsor…