Thailand

Thailand’s Ad Spend Nosedives In 2014

January 16, 2015

Total advertising spend in Thailand for 2014 plummeted by 9.5% to USD3.13b from USD3.46b in 2013, mainly due to major advertisers holding back on spending in mainstream media,…

Bangkok Bank Gets Sporty With Chelsea FC Tie-Up

December 29, 2014

Bangkok Bank has become the official payment card partner of Chelsea Football Club in Thailand.

FBT Continues SEA Games Partnership

November 5, 2014

Thai sports apparel and equipment brand, FBT, has announced a deal to continue its long-standing official games uniform partnership for the 2015 SEA Games, taking place from June…

FEATURE: Much ado about Chang. New Thai alcohol legislation seemingly inconsistent

September 23, 2014

While the Thai government has recently announced the tightening of the “Alcohol Control Act (2008)”, including a blanket ban on alcohol sponsorship, recent events are already creating question…

ASN partners Paul Poole SEA to enhance Thai intelligence service

September 1, 2014

ASN has partnered with Paul Poole (South East Asia) Co. Ltd (‘PP(SEA)’) for the Thailand market to boost its local market resources in SEA. ASN relaunched with a…

ASN INSIGHT: Thailand bans Alcohol Sponsorship. How Will The Crackdown Affect the Sponsorship Market?

August 28, 2014

This week, the new Thai government began enforcing regulations on how alcohol brands can advertise domestically. As a result, overnight, rights holders have lost a valuable category and…

Reading FC Primed For Thai Ownership

June 16, 2014

English Championship football club Reading FC has been purchased by a Thai billionaire, according to a report in the Reading Post.

MCFC Partners Thai Youth Football Tournament

June 2, 2014

EPL champions Manchester City has entered into a two-year marketing partnership to promote Seven Shoot, a popular 7-a-side youth football tournament in Thailand.

IPTL Opener Moves To Manila

May 12, 2014

International Premier Tennis League’s (IPTL) organisers have moved the debut competition’s opening leg from Bangkok to Manila due to the political tension in Thailand.

Singha Becomes MotoGP's First Official Beer

May 1, 2014

The Thai beer brand Singha - the 3rd biggest beer brand by sponsorship spend in Asia - has announced a deal with Dorna Sport, MotoGP's commercial rights holder,…