Thailand

Tencent Cements Presence In Thailand’s Digital Content Scene

January 5, 2017

China’s SEO and entertainment major Tencent has its eye on Southeast Asia; sealing a partnership with Thai digital book and magazine publisher Oookbee.

Thailand Sporting Events Set To Resume

November 14, 2016

As Thailand observes the end of the 30-day mourning period for its late King Bhumibol Adulyadej, the government has given the approval for sporting activities and regular broadcasting…

Thailand Sponsorship Economy Could Take US$60m Hit Due To Monarch’s Passing

October 25, 2016

Last week saw the tragic passing of Thailand's King Bhumibol Adulyadej, the world's longest serving monarch, and analysts have warned of political and economic upheaval across the board.…

Emerging Insurance Player Partners Foxes For Brand Awareness

October 5, 2016

Reigning EPL champions Leicester City FC continue to be a sponsorship magnet for Southeast Asian brands.

New Live Fantasy Sport App Scores Manchester City Partnership In Asia

September 27, 2016

Singapore-based live fantasy sport app Ballr, which will launch in October, has secured a partnership coup with English Premier League leaders Manchester City.

K-Pop Peace Concerts To Travel Around The World In 2017

September 23, 2016

World peace and pop music have been bedfellows since time immemorial, so it's not surprising to see Korean reunification dreams taking this proven route.

Billboard Continues Asian Expansion With China Push

September 14, 2016

Following Billboard’s recent ventures into the Philippines and Thailand earlier this year, the American entertainment giant has set its eyes on China’s emerging music scene.

Standard Chartered Leverages Liverpool Sponsorship With Virtual Reality

September 8, 2016

Global sports and entertainment marketing agency Octagon has pioneered a virtual reality (VR) activation for Standard Chartered Bank’s major sponsorship deal with Liverpool FC.

Suzuki Continues Backing Asean's Biggest Football Tournament

July 20, 2016

Suzuki Motor Corporation will continue as the title sponsor of biennial regional soccer tournament the Asean Football Federation’s (AFF) Championship for the fifth straight edition.

Challenger Chinese Mobile ZTE Poised To Get Busy In Thailand

July 8, 2016

Chinese brand ZTE is optimistic about tripling its smartphone sales this year in Thailand to 900,000 sets, and becoming one of the top five brands in the category,…