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Thailand
Thai Bank Switches From Pure Creativity to Pop Culture
November 20, 2019
Thailand’s Kasikorn Bank (KBank) has launched a new campaign conceptualised by creative partners GreyNJ United Bangkok,…
Thai Government Tipped To Raise More Funding For MotoGP Hosting Rights
October 15, 2019
MotoGP is poised to continue its Thai stint with the country’s government expected to approve a new race contract extension next month, according to Sports Authority of Thailand…
Netflix Plunges Into Southeast Asian Originals To Attract Region’s Subscribers
July 31, 2019
Streaming giant Netflix is banking on its first brace of Southeast Asian originals to keep audiences in the region glued to the platform as competition from rivals intensifies.
Garena Reveals Insights On Thailand's eSports Potential
June 20, 2019
Thailand has the potential to develop into a major Southeast Asian e-sports market in Southeast Asia according to Garena Thailand, a subsidiary of the Singapore-based digital entertainment company.
Thailand Sponsorship Market Grew By A Promising 19% In 2018
February 3, 2019
ASN has just released its Sponsorship market overview on Thailand for 2018 with commentary from local agencies on the performance of the Southeast Asian marketplace.
Singapore’s Lux Asia Pacific Enters Sponsorship Game With Regional Bayern Munich Deal
January 24, 2019
Singapore-based firm Lux Asia Pacific has secured a deal reportedly in the US$1m range to become Bayern Munich’s regional partner in Thailand and Indonesia.
Thai Cinema Operator Partners With Dell on World’s First eSports Theatre
October 26, 2018
Thai cinema operator Major Cineplex has expanded its cinema business with the launch of a new eSports theatre, claiming to be the first in the world.
Facebook Bets On Live Football For Asian Markets
July 10, 2018
Facebook has snapped up its second major European football league rights deal in Asia, scoring an exclusive La Liga deal for the Indian subcontinent.
Chang Heats Up Branded Content Race In Southeast Asia
May 21, 2018
Chang Beer is taking its Urban Pulse campaign to Vietnam through its latest partnership with Vice.
Case Study: 3 Marketing Lessons From Thai Hit TV Show The Mask Singer
February 28, 2018
The concept behind Workpoint Digital TV’s The Mask Singer - a weekly Thai music reality TV show featuring performing masked celebrities - might be simple but it has…
