Technology

China’s Streaming Clampdown Likely To Augur Branded Content Sponsorship Setback

June 26, 2017

China's TV and film regulation body has clamped down live video and audio streaming services on three major websites, including Weibo.

Time Warner Inc Splashes US$100m On Snapchat Content

June 19, 2017

Time Warner Inc and Snap Inc will collaborate on a global partnership including the development of made-for-Snap content and advertising for the next two years.

NBA Eyes Expansion Into China’s Massive eSports Market

June 9, 2017

The NBA is seemingly poised to set up an eSports league in China, according to a recent CNBC report.

Tencent Leverages On Youth Factor For Its Web Movies

May 29, 2017

Youth Tencent, part of the giant Chinese internet and gaming group, has amassed an impressive pool of producers and investors for the first edition of its web movie…

Report: How Brands Are Banking On Short-Form Video In China

May 25, 2017

Move over Snapchat and Instagram. Brands in China are using a more sophisticated beast when it comes to short-form video, according to research agency Chozan.

Tech Sponsorship Rising 44% in Asia: This Time it's GoDaddy & MMA

May 20, 2017

Asia’s largest sports media property, ONE Championship has secured a partnership deal with GoDaddy, the world’s largest cloud platform dedicated to small, independent ventures.

Indonesian Football Gets Backing From Homegrown Unicorn Start-Ups

April 17, 2017

Two firsts happened in the Indonesia Sponsorship world this week: they finally relaunched their top-flight domestic football league, and it's been sponsored by a pair of unicorn tech…

Report: Marketers Poised For Greater Curation In The Future

April 11, 2017

Digital marketing is likely to evolve over the next decade into a more curated and algorithmically targeted service as consumers grapple with the information overload that comes their…

Line Aims To Drive Brand Partnerships On Back Of Video Content Growth (Thailand)

March 29, 2017

Line Thailand is going big on its free online video content service as the mobile messaging company aims to leverage the massive rise of domestic online video advertising…

Yahoo Singapore Unveils Storytellers To Court Brands

March 6, 2017

Yahoo Singapore has unveiled its platform Storytellers, which aims to be an all-in-one content marketing pitstop for brands and agencies banking on the company’s editorial expertise, extensive data,…