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Wearable usage set to double: what’s in it for the Sponsorship world?
June 29, 2017
The Wearable technology market has been growing steadily recently, with players from the Valley rubbing shoulders with a host of smaller companies and startups. But what's in it…
Big Brands Court Indian Badminton’s New Golden Boy
June 27, 2017
Everyone loves a winner...And that's the case in Indian badminton too as it unveiled a new golden boy in Kidambi Srikanth, who became the first Indian to win…
China’s Streaming Clampdown Likely To Augur Branded Content Sponsorship Setback
June 26, 2017
China's TV and film regulation body has clamped down live video and audio streaming services on three major websites, including Weibo.
Time Warner Inc Splashes US$100m On Snapchat Content
June 19, 2017
Time Warner Inc and Snap Inc will collaborate on a global partnership including the development of made-for-Snap content and advertising for the next two years.
NBA Eyes Expansion Into China’s Massive eSports Market
June 9, 2017
The NBA is seemingly poised to set up an eSports league in China, according to a recent CNBC report.
Tencent Leverages On Youth Factor For Its Web Movies
May 29, 2017
Youth Tencent, part of the giant Chinese internet and gaming group, has amassed an impressive pool of producers and investors for the first edition of its web movie…
Report: How Brands Are Banking On Short-Form Video In China
May 25, 2017
Move over Snapchat and Instagram. Brands in China are using a more sophisticated beast when it comes to short-form video, according to research agency Chozan.
Tech Sponsorship Rising 44% in Asia: This Time it's GoDaddy & MMA
May 20, 2017
Asia’s largest sports media property, ONE Championship has secured a partnership deal with GoDaddy, the world’s largest cloud platform dedicated to small, independent ventures.
Indonesian Football Gets Backing From Homegrown Unicorn Start-Ups
April 17, 2017
Two firsts happened in the Indonesia Sponsorship world this week: they finally relaunched their top-flight domestic football league, and it's been sponsored by a pair of unicorn tech…
Report: Marketers Poised For Greater Curation In The Future
April 11, 2017
Digital marketing is likely to evolve over the next decade into a more curated and algorithmically targeted service as consumers grapple with the information overload that comes their…
