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Infosys Renews ATP Digital Innovation Partnership
March 13, 2024
Indian multinational digital services and business consulting company Infosys have extended their digital innovation partnership with…
Orion Innovation Partners Liverpool FC
December 15, 2023
Orion Innovation has become Liverpool FC’s official digital transformation partner in an exclusive, multi-year deal. Through…
Tencent Continues To Be A Dominant Force In Asia’s Esports Industry
October 18, 2023
The 2023 Asian Games in Hangzhou, which ended early this month, saw yet another mainstream moment…
Google Pumps US$4.5b Into Reliance Jio Platforms
July 18, 2020
Google has become the latest major investor in the Reliance Industries-owned digital technology firm Jio Platforms,…
Beijing 2022 Strengthens Domestic Backing With Four New Deals
July 3, 2020
The Beijing 2022 Winter Olympics organising committee has secured deals with a quartet of official domestic…
One Championship Bags Tech Deals; Bracing For Closed-Door Events
May 15, 2020
Singapore-based MMA property One Championship has completed four sponsorship deals with technology companies for the rest…
Chinese Internet Giant Tencent Deepens Reach In India’s Digital Landscape
November 3, 2019
China’s Tencent has ambitions to expand its footprint in India’s digital ecosystem and is leading a…
Tech Companies Move Into India Sport To Reach Lower Tier Towns
October 14, 2019
Tech companies are diving into sport sponsorships to fuel engagement in India’s smaller towns as well as reach a larger audience across the nation.
Wearables Leader Partners McLaren As IOT Activity Grows
January 19, 2019
The world’s largest wearable device maker Huami has signed a deal with McLaren that will see the Chinese firm produce wearables for the British motorsport team.
Chinese Blockchain Player AntPool Scores Historic NBA Deal
September 29, 2018
Chinese bitcoin mining company AntPool has created history by becoming the first Asian Blockchain brand to sponsor an international sports team.
