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2018 FIFA World Cup Scrabbles & Gets More Chinese Backing
June 11, 2018
Two more Chinese companies have come on board the 2018 FIFA World Cup jamboree, as brands are gripped by football fever.
China's Ledman Extends Nation's Football Influence into South America
April 17, 2018
On the doorstep of the FIFA World Cup, Ledman Sports - a subsidiary of Chinese LED manufacturer Ledman Electronics - has made a move to extend the company's…
ASN-Sportel Asia Panel: Brands Want More Than Audience Ratings
April 17, 2018
At last month’s Sportel conference in Singapore, ASN’s CEO Ben Heyhoe Flint moderated a panel discussion with three senior brand owners based in Asia to understand how they…
The Detachment of E-Commerce Will Erode Consumer Brand Love. Clear Rationale for More Sponsorship
April 7, 2018
The world is embracing technology and technology is embracing consumers more and more, and while tech can help our lives immeasurably, there is a side-effect that has grown…
Rugby World Cup 2019 Gets Backing From A Familiar Japanese Brand
November 1, 2017
World Rugby has announced a deal with Lipovitan D as an official sponsor of the Rugby World Cup (RWC) 2019 in Japan, extending the brand's ties with Rugby…
Is GoDaddy Pushing Into New Asian Markets Via Regional Deals?
October 24, 2017
AXN has announced cloud platform GoDaddy as a regional partner of Asia's Got Talent Season 2, building a Sponsorship investment pattern which aligns with its untapped Asian markets.
Sports Teams Leverage On Mobile Data To Improve Fan Experience
September 21, 2017
American sports teams are leading the charge to tap into the reams of data generated by fans using smartphones to enhance the stadium experience and deliver better marketing.
Real Madrid Gets Techy In China
September 13, 2017
Real Madrid will partner Chinese conglomerate Lai Sun Group to build an interactive football experience centre in Zhuhai, Guangdong Province in China.
Gaming & Ads Fuel Tencent's Q2 Earnings; AI On The Horizon
August 21, 2017
Mobile gaming and advertising revenues were the pivotal drivers behind Chinese internet giant Tencent’s excellent Q217 results, posting 59% growth in revenues and 70% growth in profits.
Major Brands Jostle For Title Sponsor of LoL World Championships In China
August 17, 2017
German automobile maker Mercedes-Benz is contending to be a title sponsor for this year’s League of Legends (LoL) World Championships, according to Chinese media.
