Technology

ASN ANALYSIS: Activation Scorecard for SEA Games Sponsors (Part 1)

June 18, 2015

With a sponsorship haul of USD60m, the 28th SEA Games which concluded this week was not short on sponsors... but how did those brands fare when it comes to…

CyberLink Sponsors Myanmar International Music Festival

June 9, 2015

Taiwanese software company CyberLink has secured a sponsorship deal with the second edition of the annual Myanmar International Music Festival, which will run till June 14 in Rangoon.

SOLD! How Sponsorship will integrate with Retail Tech to engage & drive sales

May 1, 2015

In a recent article in Marketing Magazine, CEO and Founder of online retailer Clozette - Roger Yuen - talked about five key technology trends that are already changing…

ASN INSIGHT: La Liga Courts More Chinese Sponsors

April 28, 2015

Spain’s elite club football league La Liga, which boasts perennial European powerhouses FC Barcelona and Real Madrid, has agreed a regional sponsorship deal with China’s Snow Beer.

LeTV Banking On A-List Directors For New Smartphone

April 14, 2015

Chinese entertainment company LeTV has announced content and technological partnerships with A-List Chinese cinema directors Zhang Yimou, Tsui Hark and prolific TV producer-director Zheng Xiaolong on the group’s…

Top 10 Indian Premier League (IPL) Trends Ahead of Season 8

April 6, 2015

Ahead of the IPL's season opening match between Kolkata Knight Riders and Mumbai Indians on Wednesday, GroupM ESP, one of the biggest dealmakers in entertainment and sporting partnerships…

ASN FORECAST: The Future of Sponsorship. Three CES trends that will shake things up

January 19, 2015

Flying drones, self-driven cars, 4k televisions and smart wearables… every year, the giant tech expo CES throws up a plethora of gizmos. Some are bonkers (Wi-fi kettles anyone?),…

Xiaomi Pumps In US$1 Billion For Content Creation

November 7, 2014

Chinese smart mobile manufacturer Xiaomi, the world’s third largest brand, will invest US$1 billion in the development of TV and video content for its rapidly growing consumer market.

Huawei Spending Spree Continues; Racks up first US Deal

October 29, 2014

Huawei, the Shenzhen-based global ICT giant, has sealed a multi-year sponsorship as the official Technology partner for NFL heritage team, the Washington Redskins.

ASN Verdict: From the sublime to the ridiculous - Suarez bandwagoning

July 18, 2014

A week has almost passed but we are still recovering from the buzz and drama of the FIFA World Cup. Freakish scorelines on the pitch, topical memes created by…