Technology

Indian eSports Scores A Fairy Godfather

January 19, 2017

The emerging Indian eSports scene is poised for a massive boost in 2017, thanks to backing from entrepreneur Ronnie Screwvala.

Mashable Eyes A Slice Of China’s Branded Content With Tencent Collab

January 18, 2017

Digital media and entertainment player Mashable has set its eyes for a China launch, partnering with Tencent for localisation efforts.

Uber Hails The Man Utd Connection

January 13, 2017

Global ride-hailing app Uber is the next big brand to jump onto the commercial clout of EPL’s Manchester United.

Music Streamer Deezer Strikes A Chord With EPL Giant

December 14, 2016

Brands sponsoring popular playlists of music streaming platforms has been on the rise. However, Paris-based Deezer has rewritten the narrative by striking a partnership with an EPL powerhouse.

Chinese Basketball Clubs Unveil New Partnerships Despite Woes

October 18, 2016

Despite stumbling blocks for owners to reform the Chinese Basketball Association (CBA) league into a private and profitable franchise such as the NBA, two clubs have managed to…

ASN Interview: Viacom Asia’s Senior VP Reveals The Secret Of MTV Asia’s Longevity

September 26, 2016

At the recent All That Matters, ASN spoke to Viacom Asia’s Senior VP Paras Sharma talks about MTV Asia, his company’s flagship entertainment content platform and how they…

Manchester City Score Global Robot Partnership From Chinese Tech Firm

September 14, 2016

Fresh from a successful fan-led hackathon in the UK, Manchester City continues creating buzz in the tech world after signing a landmark partnership deal with Shenzhen-based tech firm…

Partnerships in ASEAN eSports Hint That Industry is Ready to Unlock 660m Audience

June 21, 2016

While South Korea and China dominate the eSports economy in Asia, there are glimmers of a sea change in South-East Asia, including an outlier sponsorship deal in Malaysia…

Runway Fever For Guvera In Southeast Asia

April 18, 2016

Music streaming platform Guvera has struck its first content partnership with the fourth season of reality TV show Asia’s Next Top Model (AsNTM).

Japanese Telco Makes Odd Sponsorship Move Outside Japan

March 30, 2016

One of Japan's largest telcos has made a surprise move in sponsoring its first ever platform outside Japan, in a market dominated by home-grown, state-related telcos... Why??