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Chinese Volleyball Recovers From 2017 Sponsorship Setbacks With Two New Deals
August 11, 2017
The Chinese Volleyball Association (CVA) has agreed to new partnerships with Peak Sports and Tencent Sports.
Traveloka Continues Sponsorship Spree
July 28, 2017
Indonesian-based travel app Traveloka has secured a sponsorship deal with the upcoming second season of AXN’s Asia’s Got Talent (AGT).
Report: Japanese Media & Entertainment Market Forecast
July 7, 2017
A recent PwC report covering the Japanese media and entertainment market has revealed some interesting forecasts for the next five years, which includes online spending growing at half…
Wearable usage set to double: what’s in it for the Sponsorship world?
June 29, 2017
The Wearable technology market has been growing steadily recently, with players from the Valley rubbing shoulders with a host of smaller companies and startups. But what's in it…
Big Brands Court Indian Badminton’s New Golden Boy
June 27, 2017
Everyone loves a winner...And that's the case in Indian badminton too as it unveiled a new golden boy in Kidambi Srikanth, who became the first Indian to win…
China’s Streaming Clampdown Likely To Augur Branded Content Sponsorship Setback
June 26, 2017
China's TV and film regulation body has clamped down live video and audio streaming services on three major websites, including Weibo.
Time Warner Inc Splashes US$100m On Snapchat Content
June 19, 2017
Time Warner Inc and Snap Inc will collaborate on a global partnership including the development of made-for-Snap content and advertising for the next two years.
NBA Eyes Expansion Into China’s Massive eSports Market
June 9, 2017
The NBA is seemingly poised to set up an eSports league in China, according to a recent CNBC report.
Tencent Leverages On Youth Factor For Its Web Movies
May 29, 2017
Youth Tencent, part of the giant Chinese internet and gaming group, has amassed an impressive pool of producers and investors for the first edition of its web movie…
Report: How Brands Are Banking On Short-Form Video In China
May 25, 2017
Move over Snapchat and Instagram. Brands in China are using a more sophisticated beast when it comes to short-form video, according to research agency Chozan.
