Sponsorship Industry

ISL's Mumbai City FC Scores 50% Sponsorship Growth

November 16, 2017

The fourth edition of the ISL is set to kick-off tomorrow with a longer five-month season, and last season’s semi-finalist Mumbai City FC has ramped up its sponsorship…

The Advent of Sports Awards: Personal Perspectives from SPIA Asia 2017

November 13, 2017

The 3rd Sports Industry Awards (SPIA Asia) just wrapped in Bangkok and as a judge since its first year, the platform - as well the company submissions competing…

Report: IEG Forecasts Asian Sponsorship Industry To Grow Briskly

February 1, 2017

The global Sponsorship market is set to grow by 4.2% to US$62.8b in 2017, according to an IEG annual report on the industry, with Asia outpacing the global…

Report: Polar Reveals APAC Branded Content Has Performed Poorly

November 10, 2016

Content marketing campaigns in Asia are among the poorest performers in the world, with only campaigns from Australia faring worse, a new study has revealed.

Thailand Sponsorship Economy Could Take US$60m Hit Due To Monarch’s Passing

October 25, 2016

Last week saw the tragic passing of Thailand's King Bhumibol Adulyadej, the world's longest serving monarch, and analysts have warned of political and economic upheaval across the board.…

Hong Kong’s Sponsorship Market Set For Austerity in 2017

October 20, 2016

Hong Kong’s Sponsorship market is bracing itself for an austere 2017, and beyond, as the government plans to shelve its Mega Events Fund (MEF) in March next year.

ASN Exclusive: Content & Sponsorship Doubles Its Share of Media Spend in Asia

September 21, 2016

At the recent All That Matters conference, ASN’s CEO Ben Flint unveiled some critical findings on the Content and Sponsorship market in Asia, especially how - alongside paid…

Take a look at ASN's Enhanced Website!

September 18, 2016

ASN has refreshed its website with a new look and reorganised its data and editorial content into an easier-to-consume layout.

INSIGHT: Women’s Sports Sponsorship Is 1 Billion+ Dollars Behind Parity with Men's Sport In Asia

July 13, 2016

Despite the trailblazing achievements of Asian female athletes on the global stage in recent years, commercial investment in women’s sport remains alarmingly low in Asia, in comparison to…

Iranian Football Could Be Asia’s Next Sponsorship Goldmine

July 10, 2016

Following the lifting of economic sanctions in Iran early this year, the nation’s sports industry, particularly football, is primed to attract foreign sponsorship investment, according to certain leading…