Sponsorship Industry

Report: India’s Sports Sponsorship Hits US$1b Landmark On Back Of Strong Growth

March 23, 2018

The investment in India’s sports Sponsorship industry has reached the US$1b mark for the first time in 2017, according to the latest report by media agency GroupM and…

Hong Kong Sponsorship Market Desperate For Media Spend Rub-Off After Mega Events Fund Fallout

March 6, 2018

Recent reports suggest that more advertising budgets are being pushed into the Hong Kong marketplace, which could be a lifeline for a Sponsorship marketplace which has been reeling…

Economic Uncertainty Enshrouds Philippines in 2018

February 6, 2018

Clouds of economic uncertainty will fog the Philippines market in 2018 as the political climate, changes in taxation and slow infrastructure development will affect GDP growth and therefore…

ISL's Mumbai City FC Scores 50% Sponsorship Growth

November 16, 2017

The fourth edition of the ISL is set to kick-off tomorrow with a longer five-month season, and last season’s semi-finalist Mumbai City FC has ramped up its sponsorship…

The Advent of Sports Awards: Personal Perspectives from SPIA Asia 2017

November 13, 2017

The 3rd Sports Industry Awards (SPIA Asia) just wrapped in Bangkok and as a judge since its first year, the platform - as well the company submissions competing…

Report: IEG Forecasts Asian Sponsorship Industry To Grow Briskly

February 1, 2017

The global Sponsorship market is set to grow by 4.2% to US$62.8b in 2017, according to an IEG annual report on the industry, with Asia outpacing the global…

Report: Polar Reveals APAC Branded Content Has Performed Poorly

November 10, 2016

Content marketing campaigns in Asia are among the poorest performers in the world, with only campaigns from Australia faring worse, a new study has revealed.

Thailand Sponsorship Economy Could Take US$60m Hit Due To Monarch’s Passing

October 25, 2016

Last week saw the tragic passing of Thailand's King Bhumibol Adulyadej, the world's longest serving monarch, and analysts have warned of political and economic upheaval across the board.…

Hong Kong’s Sponsorship Market Set For Austerity in 2017

October 20, 2016

Hong Kong’s Sponsorship market is bracing itself for an austere 2017, and beyond, as the government plans to shelve its Mega Events Fund (MEF) in March next year.

ASN Exclusive: Content & Sponsorship Doubles Its Share of Media Spend in Asia

September 21, 2016

At the recent All That Matters conference, ASN’s CEO Ben Flint unveiled some critical findings on the Content and Sponsorship market in Asia, especially how - alongside paid…