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Challenger brand Maybelline Enters Indian Fashion to Take On Local Cosmetics Dominance
September 29, 2015
Fresh from its successful Emmys partnership, L’Oreal has signed a sponsorship deal with the Fashion Design Council of India (FDCI), this time via its Maybelline New York brand.
Indian Super League Sponsorship Revenues Tipped to Grow Almost 200%
September 16, 2015
Ahead of its second season, the Hero Indian Super League is expected to pull in USD15.1m in sponsorship revenues, up from about USD8.3m last year, said media planners…
PayTM Bags BCCI Title Sponsorship In Landmark Deal
July 31, 2015
Indian e-commerce company PayTM has sealed a deal with the Board of Control for Cricket in India (BCCI) for title sponsorship rights to all of Team India's onshore…
Amazon Wants A Slice Of India’s Booming Online Video Market
July 24, 2015
E-commerce behemoth Amazon will spend USD5b to make India its second largest market, including the launch of Amazon Prime and Amazon Instant Video platforms later this year, according…
Unilever Banking On Alibaba Partnership To Revive Fortunes In China
July 22, 2015
Ecommerce behemoth Alibaba and Unilever are forming a comprehensive partnership to enable the global FMCG group to reach more Chinese consumers.
ASN Interview: Viacom 18’s Aditya Swamy Spills The Beans On India’s "BrIndie" Scene
July 16, 2015
While the Indian entertainment industry is known across the world for opulent Bollywood productions, a passionate Indie entertainment scene is beginning to develop with properties such as MTV…
China's Richest Biz Moguls Back LeTV Sports
May 14, 2015
Alibaba’s Jack Ma and Wanda Group’s Wang Jianlin are among the new investors in sports rights and content venture LeTV Sports.
China’s Next Top Model Gets Glitzy Makeover on CQTV: Displaced incumbent network plays dirty tricks
May 11, 2015
The fifth season of hit reality series “China’s Next Top Model” will be produced by international entertainment rights distributor IPCN, but the incumbent network who lost the format…
Top 10 Indian Premier League (IPL) Trends Ahead of Season 8
April 6, 2015
Ahead of the IPL's season opening match between Kolkata Knight Riders and Mumbai Indians on Wednesday, GroupM ESP, one of the biggest dealmakers in entertainment and sporting partnerships…
ASN INSIGHT: CBA CEMENTS POSITION AS CHINA'S MOST VALUABLE SPORTING PROPERTY
March 31, 2015
The year’s edition of the Chinese Basketball Association (CBA) Final Series was a resounding success on all fronts, especially for its sponsors.
