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Team India Sponsorship Rights To Bring In US$80m Windfall
February 16, 2017
The Board of Control for Cricket In India (BCCI) is poised for a bumper windfall of at least US$80.3m as the coveted national team sponsorship rights are up…
Report: L2 Reveals International Cosmetic Brands Flock To Live-Streaming In China
November 24, 2016
With China’s live-streaming platforms gaining much traction among Chinese consumers, particularly millennials in the past year, beauty brands have been quick to ride on this trend.
Report: McKinsey Reveals Asia’s Music Streaming Industry Leads The Way Forward
November 17, 2016
Asia is an exciting growth region for music streaming platforms, as they roll out innovative monetisation models with a range of partners, including advertisers to develop effective and…
Rakuten Signs FC Barcelona Sponsorship To Correct Business Reverses In Europe
November 15, 2016
One of Europe's most coveted football shirt sponsorship deals turned into a dramatic turf war in the last quarter, with e-commerce rivals Alibaba, Amazon and Rakuten all fighting…
Report: SBI Reveals Difficulties Of Appraising eSports
November 4, 2016
While we have been hearing so much about the valuation of eSports across the world, it is difficult to discern its true financial impact. Sports Business International (SBI)…
Bollywood Dominates India’s Celebrity Endorsement Powerlist
November 3, 2016
In India’s celebrity endorsement race, Bollywood has stumped the sporting world, according to a recent report by American business consultancy firm Duff & Phelps.
INTERVIEW: PSTV and Online Channels Driving The Agenda in China's Content Market
October 30, 2016
At the Spikes Asia festival of creativity, ASN discussed the trends emerging in China’s multi-billion dollar branded content landscape with Silvia Goh, Chief Content Officer of Publicis Media…
Big Brands Cautious With Costly Celebrity Endorsements In India
October 21, 2016
This week saw another high profile casualty in India’s celebrity endorsement market when Coca-Cola dumped Bollywood beefcake Salman Khan from his lucrative Thums Up deal.
Twitter Joins IPL's Fierce Digital Rights Race
October 17, 2016
The race for Indian Premier League’s digital rights has intensified with social media giant Twitter poised to join the pack of corporate heavyweights.
Cycling's "Ferrari" Eyes China With Sponsorship Play
October 7, 2016
Italian racing bicycle brand Colnago is poised to sponsor TJ Sport-Lampre’s team with bicycles from next year as a way to break into China’s nascent cycling scene.
