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India’s Olympic Hopes Get Double Boost
June 22, 2021
Following an acrimonious split with Chinese sports apparel giant Li-Ning, the Indian Olympic Association (IOA) has…
Fintech Unicorn Becomes ICC’s Latest Global Partner
June 11, 2021
Fintech unicorn-to-be BharatPe has secured a global partnership deal with the International Cricket Council (ICC), the…
Star Sports Attracts 12 Sponsors For 2021 ICC WTC Final
June 3, 2021
Indian broadcaster Star Sports has secured 12 sponsors for the 2021 ICC World Test Championship (WTC)…
Indian Premier League (IPL) Will Move To UAE
May 29, 2021
The remaining matches of this season’s Indian Premier League (IPL) will be resuming in the United…
Garmin Breaks Ground In India With Female Icon Endorsement
May 14, 2021
The Indian arm of Garmin - the well-known performance wearables brand - has a sealed a landmark…
What’s The Commercial Loss, As IPL 2021 Grinds To A Halt?
May 5, 2021
With the Indian Premier League 2021 suspended due to the spike in COVID-19 cases, in the…
Asics Signs CSK’s All-Rounder Star Ravindra Jadeja
April 30, 2021
Following eye-catching performances in IPL 2021, Chennai Super Kings (CSK) and Indian all-rounder Ravindra Jadeja has…
No Sponsorship Politics For Chinese Brand Anker In India
April 23, 2021
Chinese electronics brand Anker has signed has signed one of India's rising cricket stars, all-rounder Washington…
How Did IPL’s Delhi Capitals Score A 50% Rise In Sponsorship Revenues?
April 14, 2021
IPL franchise Delhi Capitals commercial performance for this season has been impressive, seeing a 50% rise…
Vivo Completes 180 Comeback By Endorsing THE Icon Of Indian Sport
April 8, 2021
Ahead of the upcoming IPL season, Indian cricket star Virat Kohli has added Chinese smartphone Vivo…
