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Red Bull Inks Fresh Partnership With Pro Kabaddi League (PKL)
October 22, 2024
With the explosive growth of the energy drink market in India in recent years, Red Bull…
Indian Edtech Startup Roombr Secures Rahul Dravid’s Endorsement
September 30, 2024
Emerging Indian edtech startup Roombr has secured an endorsement from cricket legend Rahul Dravid as it…
The Tennis Premier League (TPL) Strings A Trio Of Partnerships
September 26, 2024
Japanese sport brand Yonex has renewed its long-term deal with the Tennis Premier League (TPL). The…
Game Developer Krafton Seals Deepika Padukone Endorsement
September 18, 2024
Game-developing company Krafton India—the brains behind Battlegrounds Mobile India—has sealed a collaboration with Bollywood star Deepika…
Beats by Dre Scores Celebrity Endorsement Brace In India
September 11, 2024
Apple-owned audio brand Beats by Dre has recently secured a brace of celebrity endorsements in India. …
American Cosmetic Brand Max Factor Eyes Indian Market With Latest Campaign
August 8, 2024
American cosmetic brand Max Factor wants a bigger stake in India’s makeup scene and has launched…
Indian Audio Brand boAt Secures Celebrity Endorsement
July 16, 2024
Indian audio and wearables brand boAt audio has secured a celebrity endorsement deal with homegrown musician…
Indian Sporting Goods Maker Nivia Sports Partners Women’s Handball League
June 11, 2024
In a boost for women’s sport, Indian sporting goods manufacturer Nivia Sports is poised to partner…
Consumer Electronics Giant TCL Secures Rohit Sharma Endorsement
May 20, 2024
Ahead of the much anticipated ICC Men’s T20 World Cup next month, the Indian arm of…
Coca-Cola Boosts Female Athletes In India With The Anju Bobby Sports Foundation (ABSF)
April 30, 2024
Coca-Cola India, a subsidiary of The Coca-Cola Company, have an ongoing three-year partnership with The Anju Bobby…
