India

La Liga Deepens Digital Fan Engagement In India, Partners Local Fantasy Sports Platform

February 1, 2020

Fantasy sports platform Dream11 has become the official Indian fantasy game partner of La Liga, Spain’s…

Netflix Poised To Invest US$400m For Indian Content

December 6, 2019

Netflix has major plans for India, with CEO Reed Hastings saying yesterday that the OTT platform…

Logistics Giant DHL Continues To Back Indian Super League (ISL)

November 3, 2019

DHL Express will continue its association with this season’s Indian Super League (ISL), making it the fifth…

Puma Turns Heads With Latest Branded Content Campaign

October 26, 2019

Puma India has notched another viral hit with Propah Lady, its latest branded campaign to tackle gender stereotypes.

Technology Brands India Sport Sponsorship

Tech Companies Move Into India Sport To Reach Lower Tier Towns

October 14, 2019

Tech companies are diving into sport sponsorships to fuel engagement in India’s smaller towns as well as reach a larger audience across the nation.

Budweiser Lights Up EPL Coverage on Star Sports: Increases Depth in Football

August 23, 2019

Budweiser 0.0, AB InBev's new 'lite' non-alcoholic beer, is partnering Star Sports to deepen their relationship with European football, especially the Premier League.

Volkswagen "Believes in the Power of Good Content"

August 17, 2019

Global auto brand Volkswagen is still a challenger in Asia, and its latest content play in India is a reflection of how its spending cleverly in the channel…

EdTech Startup Byju’s Replaces Oppo In Team India Shirt Sponsorship Deal

July 26, 2019

India’s most valuable edtech startup Byju’s has replaced Chinese smartphone maker Oppo as the shirt sponsor of the Indian National Cricket team.

Oppo Rumoured To Leave Major Cricket Sponsorship In India

July 13, 2019

A new shirt sponsorship for the Indian national cricket team might be on the cards, according to insiders, who believe Oppo is working to off-load the contract to…