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Nippon Paint Backs India's Emerging Pro Volleyball Scene
January 8, 2019
Nippon Paint has come on board as an associate sponsor for the first two seasons of the upcoming Pro Volleyball League, reportedly in a deal worth US$1m.
Challenger Brand Ousts Nike As Kit Sponsor Of Indian Football
January 1, 2019
Homegrown, challenger brand Six5 Six will replace sporting behemoth Nike as the kit sponsor of the Indian National Football teams.
India Widens Endorsement Pool With Regional Influencers
December 19, 2018
India’s evolving media landscape – with broadcasters and publishers catering to demand for local language content – is being reflected in the influencer market as brands dive into…
McDonald’s Dips Into The NBA In India
November 15, 2018
McDonald’s and National Basketball Association (NBA) are collaborating on NBA-themed promotions and interactive zones in select McDonald’s venues across India.
Panasonic India Pushes For Influencer Marketing
November 9, 2018
Influencers have inverted the funnel to such an extent in recent years that marketers in India are starting to factor them into their annual calendars, according to a…
Netflix Pushes For Growth In India
October 30, 2018
Netflix’s Chief Content Officer Ted Sarandos says the global streaming giant is planning an aggressive push into the Indian market, an effort that will involve increased original production…
Financial Institution Scores A Branded Content Hit With TVF
October 24, 2018
The Association of Mutual Funds of India (AMFI) partnered with The Viral Fever (TVF) for the seven-episode web series Yeh Meri Family, which was launched earlier in July.
Delhi Half Marathon Maintains Half Million Levels
October 12, 2018
Cloud platform GoDaddy, granola bar maker Nature Valley, Oakley and Tata Motors are the latest to join a full sponsorship roster at the Airtel Delhi Half Marathon.
MTV India Zeroes In On Branded Content Growth
October 9, 2018
MTV India wants to be the market leader in the nation’s branded content landscape and feels it should contribute about 20-25% of its total revenue in the next…
Pro Kabbadi League Set To Bring In US$50m+ Revenue This Season
October 5, 2018
Star India, the principal owner of Pro Kabbadi League (PKL), is likely to earn US$54.3m in revenue from the sixth edition of the tournament beginning this weekend. The…
