India

Retailer Returns to Sponsorship Market via Comedy Web Series

October 3, 2018

India’s largest discount retail chain Brand Factory is backing ‘Weekends’, the latest web series by TVF’s YouTube comedy channel The Screen Patti (TSP), in a bid to reach…

India's Emerging Female Athletes Challenging Endorsement Establishment

September 25, 2018

There is a new generation of young Indian athletes, predominantly females, attracting brand endorsements at levels that are beginning to challenge the overpowering dominance of cricket endorsements.

Resurgent Levi’s Inspires Women In India

September 21, 2018

Levi’s is celebrating the power of women and their determination to inspire change with the fourth edition of its popular #IShapeMyWorld campaign in India.

French Football League Pulls in Fast Growing Tyremaker From South Asia

September 14, 2018

Mumbai-based off-the-road tyre company Balkrishna Industries Limited (BKT) has secured a deal with the French Football League (LFP) to become the new title sponsor of the Coupe de…

India’s FMCG Major Parle Finally Dives Into Branded Content

August 25, 2018

India’s homegrown FMCG giant Parle has finally plunged into the Branded Content world in its latest campaign to engage consumers.

Asics Expands Into India With Pace Endorsements

August 24, 2018

Indian fast bowling duo Jasprit Bumrah and Bhuvneshwar Kumar have become the sport’s first endorsees of Asics shoes in South Asia.

Indian Budget Hotel Rolls Out Comedy Campaign

August 18, 2018

One of India’s fastest-growing budget hotel brands, Treebo, has taken the branded comedy content route to heighten awareness among its target audience.

Content Marketing Is The Top Strategy In India, Say 57% Marketers

August 10, 2018

Social media marketing in India faced a 30% decline over the last year due to declining favour among marketers, according to a new report by Times Internet and…

Report: IPL 2018 Brand Value Rises By A Billion To US$6.3B

August 9, 2018

The brand value of the Indian Premier League (IPL) has reported a 19% rise to US$6.3 billion in 2018 after an independent valuation.

How A Box Office Hit Can Double a Star's Endorsement Fees Overnight

July 31, 2018

The hit movie Sanju - a biographical movie depicting Indian actor Sanjay Dutt which has grossed close to US$100m in Indian box offices - has reportedly enabled its…