India

Jilted Vodafone Sharpens IPL Ambush Marketing Tactics

April 9, 2018

In a move that smacks of jilted jealousy, Vodafone - India's second-largest phone telco - has gone on the ambush marketing route in a bid to upstage replacement…

Report: India’s Sports Sponsorship Hits US$1b Landmark On Back Of Strong Growth

March 23, 2018

The investment in India’s sports Sponsorship industry has reached the US$1b mark for the first time in 2017, according to the latest report by media agency GroupM and…

Is The Gloss of South Asia's T20 Leagues Scratching Off?

March 20, 2018

Despite the gloss of the apparently almighty Indian Premier League (IPL) all is not entirely well in the T20 landscape in South Asia. Pakistan Super League franchises are…

Coca-Cola India Discloses Digital Strategy

March 12, 2018

The Coca-Cola Company, home to some of India’s biggest beverage brands including local favourites Thums Up and Maaza, is ramping up its digital content marketing to tell better…

Vans Ollies Away With Girl Power Activation

March 8, 2018

Known for its empowering and engaging youth-centric campaigns, Vans continues its streak by collaborating with Girls Skate India around the time of International Women's Day

What Could Be Amazon India’s Next Moves In The Sponsorship Race?

February 15, 2018

Amazon India is keen to launch its own label of beauty and personal care products, according to the Economic Times.

Challenger Indian Insurer HDFC Life Tickles With Comic-Con

February 8, 2018

India’s first private insurer HDFC Life has taken a novel approach to engage the nation’s millennials by sponsoring the recent Comic-Con Bengaluru.

Harmanpreet Kaur Is First Female Athlete To Score CEAT Deal

January 24, 2018

Indian women’s cricket star Harmanpreet Kaur has become the nation’s first female athlete to score a two-year bat endorsement deal from tyre brand Ceat.

An Indian Makeover For TV Hits, The Office & Criminal Justice

January 20, 2018

BBC Worldwide India will partner Mumbai production company Applause Entertainment to produce localised versions of The Office and Criminal Justice.

Report: Over 90% Indian Marketers To Launch Influencer Campaigns In 2018

January 13, 2018

Almost 92% of marketers in India are expected to launch at least one influencer campaign in 2018 according to a recent study by Zefmo, a leading influencer marketing…