India

Will Lotte's Sponsorship Investment Rise In India?

January 12, 2018

The confectionery arm of South Korean conglomerate Lotte has big ambitions in India and hopes the nation would contribute to 5% of its US$5b global revenues by 2020.

Lakme Treads The Tried And Tested Path With Isabelle Kaif Endorsement

January 5, 2018

Isabelle Kaif has joined the likes of Kareena Kapoor and Shraddha Kapoor to become the newest face of Indian cosmetic giant Lakme.

Report: Indian Movies Now Pulling In US$15m p.a. Of Brand Sponsorship

December 15, 2017

Group M-owned agency ESP’s recent report "Showbiz, The Indian Superpower", takes a deeper look on how brands are maximising value through the movies.

Bindass’s Latest Sitcom Series Tere Liye Bro Backed By A Trio Of Local Brands

December 7, 2017

One of India’s most popular entertainment channels for millennials, Bindass, has announced a new branded content series titled Tere Liye Bro, debuting tomorrow.

Total Oil India Engages Millennial Males With First Branded Content Deal

December 1, 2017

Total Oil India is collaborating with The Viral Fever’s (TVF) subsidiary Screen Patti on a branded content series called Bonnet Pe Charcha, as part of the former’s ‘Younger…

Puma Mixes Up Indian Sponsorship Strategy With Edgy Collab

November 8, 2017

Puma India has collaborated with some of the nation’s burgeoning independent rappers, street artists and hip-hop dancers on its latest branded content play with creative agency DDB Mudra…

Brands Can Tap First-Mover Advantage In India’s Esports Industry

October 27, 2017

eSports is set to join India’s sport and entertainment calendar in early 2018 with the launch of a new IPL-styled venture from media mogul Ronnie Screwvala.

Colgate Reduces Marketing Spends In India; Category Competition Growing

October 20, 2017

FMCG major Colgate-Palmolive has reduced marketing expenses in India by 7% and its Sponsorship investments are still jittery.

Brand Kohli Eyes India’s Fast-Growing Athleisure Market

September 8, 2017

Looking beyond heady endorsement deals, Indian cricket captain Virat Kohli is set to launch a new athletic leisure brand with Puma this November, according to a top company…