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IPL’s Rajasthan Royals Scores Taboo-Breaking Deal With Sanitary Napkin Brand
August 20, 2020
A sanitary napkin brand emblazoned on the shirt of one of the biggest IPL franchises might…
IPL Seeks New Title Sponsor As Vivo is Given Out, Amid Anti-China Sentiment
August 5, 2020
Despite the BCCI's recent proclamations that all is well with their main partner Vivo, the incumbent…
Chinese Sponsor Backlash Short-lived in India: Smartphone Brands To Reboot Marketing Spend
July 24, 2020
Chinese smartphone and electronics brands such as Xiaomi, Vivo, Haier, Oppo and OnePlus are set to…
Brands In India Reassess Influencer Marketing Strategies As Govt Bans Chinese Apps
July 3, 2020
Brands in India are reassessing their influencer marketing strategies with the government banning TikTok and 58…
Women’s Cricket Continues to Grow Globally With Strong Audiences
June 26, 2020
This year’s Women’s T20 World Cup in Australia has garnered a global unique audience of 89…
Amul Wins The Lockdown Marketing Race: Reaps Value By Sponsoring Retro Reruns
June 26, 2020
Indian dairy giant Amul doubled its marketing spend across media during the lockdown across the country…
Chinese Sponsors Face Backlash In India’s Sporting Scene
June 19, 2020
Chinese companies in India are battling a heavy backlash after the recent killing of 20 Indian…
Pepsi Seals Insta Deal With Lockdown Hero Sonu Sood
June 5, 2020
PepsiCo has signed Sonu Sood for its latest Instagram campaign in India to spread the message…
Indian OTTs Double Ad Spends To Signal New Trend
May 23, 2020
Advertisers in India have moved media budgets to OTT platforms to align with the spike in…
India Keen To Host 2032 Olympics
May 7, 2020
Indian Olympic Association president Narinder Batra has said the nation will ramp up its efforts to…
