India

Indian-based Tyre Brand Books Big Return To Sports With IPL Deal

November 24, 2021

Tyre brand TVS Eurogrip has secured a principal sponsorship deal with reigning Indian Premier League (IPL)…

Axe Scores Cricket Game Integration To Woo Young Indian Men

October 1, 2021

Popular deodorant brand Axe has secured an in-game integration with mobile game World Cricket Championship 3…

How Brands Rally Behind Their Olympic Contingent: Team India

July 23, 2021

Indian, and global brands have coalesced to support their nation's largest Summer Olympics contingent, with unyielding…

Asian Bookie Fun88 Eyes India With West Indian Endorsement

July 16, 2021

West Indian cricketing star Daren Sammy has inked a multi-year brand ambassadorship with Asian bookie Fun88. The collaboration with…

World’s Richest T20 Tournament Set For Two More Franchises

July 13, 2021

The world’s most lucrative T20 tournament, Indian Premier League (IPL), is poised to introduce two more…

Hummel Inches Back Into Asia’s Football Sponsorship Scene

July 2, 2021

Danish sports apparel brand Hummel has scored a landmark deal with Indian Super League (ISL) franchise…

Private Equity Firm RedBird Buys A Stake In IPL’s Rajasthan Royals

June 25, 2021

American private equity firm RedBird Capital Partners has acquired a 15 per cent stake in the…

India’s Olympic Hopes Get Double Boost

June 22, 2021

Following an acrimonious split with Chinese sports apparel giant Li-Ning, the Indian Olympic Association (IOA) has…
bharatpe icc

Fintech Unicorn Becomes ICC’s Latest Global Partner

June 11, 2021

Fintech unicorn-to-be BharatPe has secured a global partnership deal with the International Cricket Council (ICC), the…

Star Sports Attracts 12 Sponsors For 2021 ICC WTC Final

June 3, 2021

Indian broadcaster Star Sports has secured 12 sponsors for the 2021 ICC World Test Championship (WTC)…