India

Rahul Dravid Secures Top Spot In Celebrity Endorsement List In ICC CWC' 2023: TAM

December 13, 2023

According to the latest TAM Sports report, Indian Men’s National Team coach Rahul Dravid, leads both…

Sponsorship in Asia - Market Analysis 2023

December 8, 2023

ASN has just released its 2023 Asia Sponsorship market overview with commentary from local agencies on…

Battlegrounds Mobile India (BGMI) Doubles Up In Recent Branded Content Efforts

December 5, 2023

Battlegrounds Mobile India (BGMI) has ramped up its branded content efforts since November. The popular mobile…

Tennis Premier League (TPL) Pushes App To Boost The Sport’s Sponsorship Ecosystem In India  

November 24, 2023

Tennis Premier League (TPL) has launched its mobile app to boost the sport’s sponsorship ecosystem for…

Challenger Energy Drink Brand Scores Cricketing Duo’s Endorsements, Eyeing Expansion In India  

November 13, 2023

The cheekily monikered energy drink brand, Hell Energy, has secured celebrity endorsements from Indian pace bowlers…

Study: ICC ODI World Cup 2023 Witnesses 28% Rise In Ad Volumes 

November 9, 2023

The ICC ODI World Cup 2023 registered an indexed growth of 28% from the first 15…

Famous Indian Celeb Malaika Arora Becomes Delhi Binny’s Brigade’s Brand Ambassador 

October 19, 2023

India’s Tennis Premier League (TPL) team, Delhi Binny’s Brigade have announced homegrown celebrity Malaika Arora as…

ICC Cricket World Cup Scores On The Streaming Sponsorship Front 

October 11, 2023

With the ICC Men’s Cricket World Cup 2023 fever gripping the globe— particularly subcontinent audiences— as…

India’s Female Athletes Score Major Sponsorship Inroads     

February 24, 2023

It has been an eventful month for Indian female athletes culminating in a slew of sponsorship…

IPL 2022 Poised To Rake In Record Sponsorship Revenue 

May 2, 2022

The 2022 Indian Premier League (IPL) is set to rake in over US$130m in sponsorship revenue,…