India

Indian Premier League (IPL) Will Move To UAE

May 29, 2021

The remaining matches of this season’s Indian Premier League (IPL) will be resuming in the United…

Garmin Breaks Ground In India With Female Icon Endorsement

May 14, 2021

The Indian arm of Garmin - the well-known performance wearables brand - has a sealed a landmark…

What’s The Commercial Loss, As IPL 2021 Grinds To A Halt?

May 5, 2021

With the Indian Premier League 2021 suspended due to the spike in COVID-19 cases, in the…

Asics Signs CSK’s All-Rounder Star Ravindra Jadeja

April 30, 2021

Following eye-catching performances in IPL 2021, Chennai Super Kings (CSK) and Indian all-rounder Ravindra Jadeja has…

No Sponsorship Politics For Chinese Brand Anker In India

April 23, 2021

Chinese electronics brand Anker has signed has signed one of India's rising cricket stars, all-rounder Washington…

How Did IPL’s Delhi Capitals Score A 50% Rise In Sponsorship Revenues?

April 14, 2021

IPL franchise Delhi Capitals commercial performance for this season has been impressive, seeing a 50% rise…

Vivo Completes 180 Comeback By Endorsing THE Icon Of Indian Sport

April 8, 2021

Ahead of the upcoming IPL season, Indian cricket star Virat Kohli has added Chinese smartphone Vivo…

Puma Returns To IPL To Drive Merchandise Opportunity

March 30, 2021

Puma is finally returning to an IPL team sponsorship, becoming the official kit partner of the…

OTT Lionsgate Play Invests In Original Content In India

March 16, 2021

In India’s rapidly growing but aggressively competitive OTT marketplace, the Mumbai-based challenger streaming platform Lionsgate Play—…

2021 Indian Premier League Sponsor Interest Booming Despite Pandemic

February 26, 2021

Despite the pandemic, the sponsor list for the 2021 edition of Indian Premier League (IPL 2021)…