India

Mercedes Benz Fuels India’s Padel Growth With Title Sponsorship  

August 10, 2026

Mercedes-Benz has become the title partner of the 2026/27 season of the Indian Padel Tour (IPT),…

The Durand Cup Strikes Partnerships With Tata Gluco+ & StepOut 

August 4, 2026

The Durand Cup, Asia’s oldest annual football tournament, has scored a brace of sponsorships. Energy drink Tata…

Indian Audio Brand boAt Teams Up With Legacy Hip Hop Talent Series

July 23, 2026

India’s budget-conscious audio and wearables brand boAt has secured its partnership with Legacy, a Hip Hop…

Pan-Indian Starlet Jahnvi Kapoor Endorses Bhima Jewellers  

July 21, 2026

To strengthen its presence and expansion across India, jewellery retailer Bhima Jewellers has secured an endorsement…

Haier Renews JioHotstar Wimbeldon Streaming Partnership

July 16, 2026

For the third year running, Haier will continue its partnership with JioHotstar as the Associate Partner…

Asics Backs India’s Emerging Tennis Scene With  Latest Deal

July 7, 2026

Asics has partnered with Rohan Bopanna Tennis Academy (RBTA) to back the development of emerging tennis…

Titan Smart Becomes Official Timing Partner Of Rugby Premier League (RPL)

July 3, 2026

Smartwatch brand Titan Smart has struck a deal with the Rugby Premier League (RPL) to become…

HELL Energy Drink Strikes Endorsement With Indian Cricketer Renuka Singh Thakur 

June 29, 2026

Hungary’s HELL energy drink  has sealed an endorsement deal with Indian female cricketer Renuka Singh Thakur earlier…

Challenger Indian Consumer Electronics Brand Intex Backs Afghanistan Cricket Team 

June 16, 2026

Challenger Indian consumer electronics brand Intex has become the official associate sponsor of the Afghanistan Men’s…

Visa India Seals Shah Rukh Khan’s Endorsement

June 5, 2026

Visa India has made Bollywood superstar Shah Rukh Khan its latest brand ambassador, bringing together a…