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Saudi Arabia’s Futuristic City Project NEOM Partners AFC
March 31, 2021
Earlier this week, NEOM, a US$500b futuristic city project development in Tabuk, Saudi Arabia, run by…
Italian White Goods Brand Partners Inter Milan In China Expansion Plans
March 9, 2021
Serie A leader Inter Milan has taken another step in boosting its commercial presence in China, sealing a regional…
AIA Renews Football Deal In Singapore
March 4, 2021
AIA Singapore and the Football Association of Singapore (FAS) have renewed the insurer’s title sponsorship of…
Suning Severs Ties With Local Football Clubs: Who's Next?
March 2, 2021
Financially-strapped Chinese conglomerate Suning has announced that it is shutting down Jiangsu FC just months after…
Nielsen Forecasts Strong Sports Sponsorship Recovery in China
February 24, 2021
A recent study by Nielsen Sports has forecast that China will account for a third of…
Werder Bremen Eyes Asia With Latest Betting Deal
February 16, 2021
Bundesliga team Werder Bremen have scored a deal with Asian betting brand 188Bet, a standard play…
Man City Expands Commercial Presence In China
January 30, 2021
Manchester City have collaborated with Chinese payment platform Alipay to launch a new one-stop ecommerce and…
Japanese Gaming Giant Konami Renews Asian Football Deal
January 27, 2021
Japanese video game giant Konami has renewed a deal with the Asian Football Confederation (AFC) for the…
LD Sports Seals Regional Deal With Inter Milan
January 22, 2021
Serie A’s Inter Milan has sealed a regional sponsorship deal with Chinese marketing, entertainment and sports content agency LD…
French Footballer Breaks Huawei Deal Due To Human Rights Abuse
December 11, 2020
French football striker Antoine Griezmann has severed his commercial ties with Huawei, citing the reports that…
