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FMCG/Foodstuffs
Lee Kum Kee Targets Gen Z With Multi-Pronged Music Campaign
August 29, 2024
In a bid to engage Gen Z-consumers, Hong Kong heritage food brand Lee Kum Kee is…
Amul Seals Sponsorship Deals Ahead Of ICC Men’s T20 World Cup 2024
May 6, 2024
Ahead of the upcoming ICC Men’s T20 World Cup next month, Indian dairy company Amul have…
Japanese Food Manufacturer Morinaga Secures World Athletics Deal
March 4, 2024
Japanese food manufacturing company Morinaga has negotiated a two-year sponsorship deal with World Athletics, the international…
PepsiCo Continues Investment In Asian Football Sponsorship Market
February 16, 2024
PepsiCo has become the latest gold partner for the Roshn Saudi League (RSL) for the current…
South Korea’s Paris Baguette Clinches Landmark PSG Deal
November 7, 2023
Popular South Korean bakery Paris Baguette have secured a landmark global partnership deal with Ligue 1…
Lay’s Becomes Main Sponsor of Saudi Women’s Premier League
October 17, 2023
The Saudi Women’s Premier League has secured a deal with popular crisps brand Lay’s as its main sponsor,…
Messi Led Argentina Attracts Asian Brands Before FIFA World Cup
October 19, 2022
The Argentina Football Association (AFA) has been keen to leverage on its popularity as one of…
South Korean Instant Food Giant Snaps Up Global Deal With Lakers
October 1, 2021
South Korea’s FMCG food giant CJ CheilJedang Corporation has scored a landmark global sponsorship deal with NBA team…
Amul Wins The Lockdown Marketing Race: Reaps Value By Sponsoring Retro Reruns
June 26, 2020
Indian dairy giant Amul doubled its marketing spend across media during the lockdown across the country…
Nissin Foods Maintains Steady Sponsorship Investment Portfolio: Adds HK Olympians
April 2, 2020
The Sports Federation and Olympic Committee of Hong Kong, (SF&OC) has added Japanese Nissin Foods to…
