FMCG/Foodstuffs

PepsiCo Looks For Better Value With KOLs In India’s Sponsorship Market

October 26, 2017

PepsiCo India recently parted ways with Indian cricket captain Virat Kohli and will look towards KOLs for brand endorsements instead of opting for 'traditional' celebrities.

Singaporean Millennials Can’t Recall SEA Games Sponsors

August 29, 2017

A massive 84% of Singaporean millennials are unable to recall the names of brands partnering the ongoing SEA Games in Kuala Lumpur, according to research from micro-survey app…

India’s Mobile Gaming Landscape Offering Viable Comms Medium

August 10, 2017

India may be far from realising its 100% literacy goal, but when it comes to mobile gaming, it is tipped to generate US$1.1b in revenue by 2020 as…

Chinese FMCG Brands Reign Supreme On Home Turf

June 21, 2017

China's urban FMCG market grew 3% to about US$190bn in 2016 and Chinese brands were the main beneficiaries as they captured greater market share at the expense of…

Amul Backs The Black Caps’ ICC Champions Trophy Campaign: Will More Indian Brands Follow Suit?

May 16, 2017

Indian dairy giant Amul has become the principal sponsor of the New Zealand cricket team for the upcoming ICC Champions Trophy.

Deepika Padukone Reigns In India’s Celebrity Endorsement Landscape

March 24, 2017

Bollywood star Deepika Padukone has become the face of Chinese mobile brand Oppo.

Malaysia Hypes Patriotic Fervour Can Plug SEA Games Sponsorship Shortfall

February 13, 2017

Ahead of the upcoming SEA Games in KL, the Olympic Council of Malaysia (OCM) hopes more private companies will step in as sponsors to cover its shortfall.

Organic FMCG Brand Goes for Blue Collar Audiences In India’s Niche Sports

January 4, 2017

The Pro Wrestling League (PWL), has secured the fastest growing local FMCG - Patanjali Ayurved - as the title sponsor of the wrestling league for the next two…

Bollywood Dominates India’s Celebrity Endorsement Powerlist

November 3, 2016

In India’s celebrity endorsement race, Bollywood has stumped the sporting world, according to a recent report by American business consultancy firm Duff & Phelps.

Shanghai Fashion Week Ups The Ante With Quirky Branded Partnerships

October 27, 2016

China might have won some notoriety for its fashion knockoffs, but the unusual branded partnerships in the nation’s emerging fashion scene could just be a trendsetter on the…