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FMCG/Foodstuffs
Study Reveals Asian Consumers Are Active Online Brand Followers
January 24, 2014
Asian consumers spend up to 257% more on brands they follow online, according to the latest research from Waggener Edstrom Communications.
Delta Air Lines Strikes Sponsorship Deal With Kei Nishikori
November 19, 2013
World number 17 Kei Nishikori, 23, has sealed a two-year personal sponsorship deal with Delta Air Lines.
Manda Fermentation Secures Red Devils Deal
September 13, 2013
One of the most popular and biggest football clubs in the world, Manchester United has announced a five-year partnership with Japanese health foods company Manda Fermentation.
Nongshim Continues Partnership With AFC Wimbledon
August 23, 2013
Fourth-tier English football club AFC Wimbledon has continued their partnership with leading Korean instant noodle brand Nongshim. This was first established in January 2013.
Amul sponsors Indian team for London Olympics
February 29, 2012
Asia’s largest milk brand, Amul has expanded its global sponsorship portfolio through a deal with the Indian Olympic Association (IOA) and will back the nation’s team for the…
Amul to back Sauber Formula One team at Indian GP
October 5, 2011
Indian dairy food producer Amul will be a major sponsor of the Swiss Sauber Formula One team when it races at the Indian Grand Pris at the end…
CP Foods sponsors Buriram PEA FC
October 14, 2010
Thai food company, Charoen Pokphand Foods (CP Foods) has become a major sponsor of Thailand Premier League club Buriram PEA football.
Amul Sponsors Music Reality Show
June 18, 2010
Dairy food producer Amul will sponsor India's newest music reality television show, Sangeeta Mahayuddham.
