Register
to get articles and more to your inbox
News & insights
Archive
Directory
FMCG/Foodstuffs
Sponsors Gear Up For Kabaddi World Cup
October 6, 2016
The third edition of the two-week long Kabaddi International World Cup, which commences on October 7 in Ahmedabad, has scored a slate of five sponsorship deals, thanks to…
Leading Korean Conglomerate Likely To Scale Back Spend As New Drama Unfolds in North Asia
August 24, 2016
Korean conglomerate Lotte Group has found itself neck-deep in the controversial THAAD missile crisis between South Korea and China, a catch-22 which will certainly have an impact on…
ASEAN Snack Maker Breaks Into Sponsorship With Million Dollar Local Football Deal
August 23, 2016
Thai seaweed snack makers Tao Kae Noi will sponsor the Football Association of Thailand (FAT) to a tune of US$866k in cash as the national team prepares for…
Chennai Fixes The IPL Void With A State League, Attracts Several Big Partnerships
August 22, 2016
With powerhouse Chennai Super Kings serving a two-year suspension from the IPL, a new T20 cricket tournament - the Tamil Nadu Premier League (TNPL) - has filled the…
WSBC U-15 World Cup Registered More Media Value Than Any Other Youth Sports Event In Asia: Sponsors Follow
July 28, 2016
With Baseball cementing its status as the most popular sport in Japan, some of the nation’s biggest corporate players - in gaming, sports nutrition, real estate, restaurant operations…
Michelin Starred Chef Hypes Up Quaker In India
April 19, 2016
Michelin starred, celebrity chef Vikas Khanna is set to endorse PepsiCo’s health and nutrition brand Quaker in India.
Colgate MaxFresh Sparkles With Ranveer Singh
March 17, 2016
Former copywriter turned Bollywood actor Ranveer Singh, who is known for his quirky brand endorsements, has secured another collaboration with Colgate-Palmolive India.
Major Chinese Infant Food Splashes To Back Youth Football
March 7, 2016
With football being in the spotlight of the burgeoning Chinese sports industry, Beingmate Baby and Child Food has agreed a 10-year deal to develop grassroots youth football with…
Market Forces Cause ASN to Downgrade Celebrity Index in 2016 And Beyond
October 9, 2015
It has traditionally been the largest genre of Sponsorship in Asia - and a bank shot for hundreds of brands in Asia - but a few market forces…
ASN Interview: Mondelez Focusing On “Big Media” Sponsorship Platforms For Growth
October 5, 2015
The term “emerging giant” sounds oxymoronic, but FMCG holding company Mondelez [MDLZ.OQ] – the confectionery and snacks business of Kraft Foods – is maybe not as big a…
