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FMCG/Foodstuffs
Lay’s Becomes Main Sponsor of Saudi Women’s Premier League
October 17, 2023
The Saudi Women’s Premier League has secured a deal with popular crisps brand Lay’s as its main sponsor,…
Messi Led Argentina Attracts Asian Brands Before FIFA World Cup
October 19, 2022
The Argentina Football Association (AFA) has been keen to leverage on its popularity as one of…
South Korean Instant Food Giant Snaps Up Global Deal With Lakers
October 1, 2021
South Korea’s FMCG food giant CJ CheilJedang Corporation has scored a landmark global sponsorship deal with NBA team…
Amul Wins The Lockdown Marketing Race: Reaps Value By Sponsoring Retro Reruns
June 26, 2020
Indian dairy giant Amul doubled its marketing spend across media during the lockdown across the country…
Nissin Foods Maintains Steady Sponsorship Investment Portfolio: Adds HK Olympians
April 2, 2020
The Sports Federation and Olympic Committee of Hong Kong, (SF&OC) has added Japanese Nissin Foods to…
PepsiCo Banks On TikTok In Asia-Pacific's Marketing Arsenal
March 20, 2020
Following a partnership with adtech platform The Trade Desk, PepsiCo is poised to launch campaigns across…
Parasite Fever Hits Major South Korean Brands
February 16, 2020
Following the landmark Oscars to Bong Joon-Ho’s movie Parasite, several South Korean brands are celebrating the…
WWE Partners Noodle Giant In Could-Only-Be Japan Campaign!
May 21, 2019
Of all the US franchises based in Asia, arguably none has as much regional appeal pull as WWE. The Wrestling platform has largely focussed on events and content…
Delhi Half Marathon Maintains Half Million Levels
October 12, 2018
Cloud platform GoDaddy, granola bar maker Nature Valley, Oakley and Tata Motors are the latest to join a full sponsorship roster at the Airtel Delhi Half Marathon.
Knorr Experiments With In-Video Ad Insertion in HK Drama
September 21, 2018
Unilever is embedding Knorr ads into programming on TVB's myTV Super service, in a landmark initiative led by PHD Hong Kong which uses Mirriad's dynamic insertion technology.
