FMCG/Foodstuffs

Celebrity Endorsements Hold Little Sway In Asia; Celebs Experience More Social Backlash

September 8, 2015

Celebrity endorsement may well attract huge backing in many Asian markets but there are cracks appearing in the medium with celebrities being implicated in corporate wrongdoings across many…

STUDY: Digital Ad-spend Forecast To Grow In Thailand; Branded Content Sure to Follow

September 2, 2015

Digital adspend in Thailand is expected to grow by 62% this year to US$275m (Baht9.8b), a sharp increase on an earlier forecast of 33% to US$226m, according to…

Buoyant Tigers Snare Another Lucrative Domestic Sponsorship

May 25, 2015

Following the national ODI team’s exploits in the Cricket World Cup earlier this year, Bangladesh Cricket Board has unveiled local mobile phone operator Robi Axiata as its sponsor…

ASN INSIGHT: La Liga Courts More Chinese Sponsors

April 28, 2015

Spain’s elite club football league La Liga, which boasts perennial European powerhouses FC Barcelona and Real Madrid, has agreed a regional sponsorship deal with China’s Snow Beer.

More Than A Gold Toilet For Nishikori

April 13, 2015

Asian tennis sensation Kei Nishikori, 25, has secured a three-year global endorsement deal from Japanese housing and building fixtures specialist Lixil Group Corporation.

ASN INTERVIEW: Nestle (Asia) still a cautious investor in non-traditional media

April 10, 2015

Swiss-based FMCG giant Nestle spent USD3.12b^ in global advertising for 2013, yet its management is still getting to grips with some variants of non-traditional communications in Asia.

PSG Scores First Regional Partnership In Asia

January 20, 2015

French football giant Paris St-Germain(PSG) has sealed a regional partnership (it’s first) in Asia with Indonesia’s leading food and beverage company Garuda Food Group.

Kelloggs India takes stake in Branded Content production

October 20, 2014

While in-film product placements and co-promotion are de rigueur, Kellogg's India is amping its’ strategy by co-producing the latest Chhota Bheem four-part series on children's channel Pogo.

Jaguar Partners Nishikori

September 18, 2014

US Open finalist Kei Nishikori has become the brand ambassador for prestigious car manufacturer Jaguar in Japan.

Mary Kom Biopic Packs Punch With Brands

September 9, 2014

The Bollywood biopic of India’s Olympic bronze medal winning boxer Mary Kom, featuring Priyanka Chopra as the lead, has become a huge draw with brands.