November 3, 2019
Since its controversial ban of Hong Kong esports player Ng Wai Chung, the American gaming giant…
October 8, 2019
Chinese smartphone giant Oppo has jumped on the esports wave, landing a multi-year deal with Riot Games.
October 1, 2019
Esports fever continues to sweep the world, and now the hugely successful League of Legends (LoL) World Championship has attracted an unexpected but very well known brand partner.
September 14, 2019
Intel has revealed a raft of technology partnerships ahead of Tokyo 2020, including plans to run an independent esports tournament before the Summer Olympics.
September 7, 2019
Swedish eSports firm Modern Times Group (MTG) is expanding into China through an investment from Tencent-backed Chinese live-streaming platform Huya.
July 9, 2019
According to a recent report Gamers in China are receptive to brand association and cooperation, thereby providing insights into how brands can bring gamification to their media plans.
June 20, 2019
Thailand has the potential to develop into a major Southeast Asian e-sports market in Southeast Asia according to Garena Thailand, a subsidiary of the Singapore-based digital entertainment company.
May 16, 2019
7-Eleven has launched a marketing campaign in the Philippines, for the first time involving a collaboration with a mobile game, Mobile Legends.
May 11, 2019
The world's leading razor brand, Gillette, has launched a marketing campaign with a basket of five Chinese eSports professionals... but do any of them really shave?!
April 19, 2019
Electronics and computer hardware maker Lenovo has once again declared its focus on eSports in the Asia region, through a deal with the Singaporean eSports organisation Resurgence.