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Esports
Saudi Arabian Mega Project Qiddiya City Partners ESL FACEIT Group
April 17, 2024
Saudi-backed Savvy Gaming Group owned esports tournament organiser ESL FACEIT Group have unsurprisingly struck a partnership…
Sony Collaborates With Esports World Cup Foundation (EWCF)
April 2, 2024
Japanese conglomerate Sony have secured a multi-year partnership deal for the conglomerate’s subsidiaries to team up with Saudi…
China’s iQOO Scores Landmark Deal With Indian Esports Team
December 21, 2023
In a landmark deal, Chinese consumer electronics brand iQOO has partnered Indian esports entity Team Soul,…
Tencent Continues To Be A Dominant Force In Asia’s Esports Industry
October 18, 2023
The 2023 Asian Games in Hangzhou, which ended early this month, saw yet another mainstream moment…
South Korean Carmaker Kia Backs Korean Esports National Team
July 19, 2023
South Korean automotive giant Kia has secured a sponsorship deal with the Korea Esports Association (KeSPA).…
Krafton Secures ONE Esports Media Partnership
June 12, 2023
South Korean esports conglomerate Krafton has secured a media partnership deal with ONE Esports, a subsidiary of Group ONE…
Nike Standout With Chinese Esports Icon Deal
November 10, 2022
With China’s esports industry dominating the market and contributing to almost a third of the world’s…
Malaysian Telco Partners To Launch Pokemon Unite Gaming Event
July 29, 2022
Yoodo, the Axiata/Celcom-owned digital mobile service in Malaysia, has announced a partnership with The Pokémon Company…
China To Account For A Third Of Global Esports Revenue
May 2, 2022
According to the latest intelligence report released by Newzoo, it is estimated that the global esports…
ONE Esports Secures A Trio Of Sponsorship Deals
November 11, 2021
ONE Esports has secured a raft of sponsorship deals with blue-chip brands; insurance firm FWD, leading…
