Esports

Taiwanese Hardware Giant Asus Invests US$16m In Its First eSports Team

January 5, 2018

Leading Taiwanese IT hardware brand Asus has reportedly invested US$16m in the establishment of an eSports operation subsidiary to conquer the Chinese market.

Chinese Government Eyes The Nation’s Emerging eSports Industry

December 7, 2017

The growth of eSports in China has been fueled by private companies including Jaguar’s recent sponsorship of a King of Glory tournament… But now the Chinese government wants…

Brands Can Tap First-Mover Advantage In India’s Esports Industry

October 27, 2017

eSports is set to join India’s sport and entertainment calendar in early 2018 with the launch of a new IPL-styled venture from media mogul Ronnie Screwvala.

ASN Interview: Twitch's COO Reveals Why Asia and Gaming Are Ripe For Expansion

October 12, 2017

When someone as influential as the NBA Commissioner says they should broadcast their basketball matches like Twitch - the live streaming and social platform for gamers - it…

Major Brands Jostle For Title Sponsor of LoL World Championships In China

August 17, 2017

German automobile maker Mercedes-Benz is contending to be a title sponsor for this year’s League of Legends (LoL) World Championships, according to Chinese media.

Interview with McLaren: The only F1 team investing in Asia?

July 29, 2017

Formula 1 has been hosting events in Asia for just over 40 years but no team has put permanent commercial boots on the ground... until now.

Report: Japanese Media & Entertainment Market Forecast

July 7, 2017

A recent PwC report covering the Japanese media and entertainment market has revealed some interesting forecasts for the next five years, which includes online spending growing at half…

NBA Eyes Expansion Into China’s Massive eSports Market

June 9, 2017

The NBA is seemingly poised to set up an eSports league in China, according to a recent CNBC report.

McLaren Becomes First F1 Team In eSports

May 6, 2017

With the global eSports market reportedly worth almost US$500m, it’s little wonder that Formula 1 team McLaren-Honda has launched a virtual racing competition.

Alisports Gets Serious About Asia’s eSports Scene

April 18, 2017

Alisports and the Olympic Council of Asia (OCA) will collaborate to bring eSports to the 2022 Asian Games in Hangzhou, according to a China Daily report.