Esports

Now The League of Legends (LoL) Attracts Non-Endemic Luxury Maison

October 1, 2019

Esports fever continues to sweep the world, and now the hugely successful League of Legends (LoL) World Championship has attracted an unexpected but very well known brand partner.

Intel To Showcase Tech Innovations In Tokyo 2020: Esports Still High On Agenda

September 14, 2019

Intel has revealed a raft of technology partnerships ahead of Tokyo 2020, including plans to run an independent esports tournament before the Summer Olympics.

eSports Expansion Created Through China-Europe Investment

September 7, 2019

Swedish eSports firm Modern Times Group (MTG) is expanding into China through an investment from Tencent-backed Chinese live-streaming platform Huya.

Report: Chinese Gamers Are Receptive To Brands

July 9, 2019

According to a recent report Gamers in China are receptive to brand association and cooperation, thereby providing insights into how brands can bring gamification to their media plans.

Garena Reveals Insights On Thailand's eSports Potential

June 20, 2019

Thailand has the potential to develop into a major Southeast Asian e-sports market in Southeast Asia according to Garena Thailand, a subsidiary of the Singapore-based digital entertainment company.

7-Eleven Makes First Mobile Gaming Move (Philippines)

May 16, 2019

7-Eleven has launched a marketing campaign in the Philippines, for the first time involving a collaboration with a mobile game, Mobile Legends.

Gillette Back (Hairless?) Chinese eSports Stars To Reframe Market Shrinkage

May 11, 2019

The world's leading razor brand, Gillette, has launched a marketing campaign with a basket of five Chinese eSports professionals... but do any of them really shave?!

Lenovo Focusses Once More on SEA eSports

April 19, 2019

Electronics and computer hardware maker Lenovo has once again declared its focus on eSports in the Asia region, through a deal with the Singaporean eSports organisation Resurgence.

Interview: Culture Group, Backstory on Groundbreaking Nike-LPL eSports Partnership

March 22, 2019

ASN spoke to Michael Patent, Co-Founder of Culture Group, on Nike’s historic four-year apparel sponsorship deal with TJ Sports for China’s League of Legends Pro League.

Great Eastern Seals Landmark ESports Deal With Singtel

March 16, 2019

Ahead of esports' debut in the 2019 SEA Games, insurance company Great Eastern and Singtel have signed a memorandum of understanding (MOU) to support the growing esports scene…