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Esports
ONE Championship Expands Facebook Content Partnership
November 20, 2020
Singapore-based MMA organisation ONE Championship has secured an expansive, global deal with Facebook that includes exclusive…
Malaysian Coffee Co. Keeps ASEAN Esports Gamers Gaming!
November 13, 2020
The local Malaysian brand, Chek Hup Coffee, has negotiated a landmark sponsorship deal with the Malaysian…
Budweiser Weaves Esports Into Drink Driving Campaign in China
October 23, 2020
In recent years, Budweiser has gained significant mindshare in China with many of its sponsorship investments…
Nike Unleashes Sleek Esports Spot In China
October 16, 2020
The Chinese esports market is worth over US$385m this year and millions of Gen Zs have…
Asian Banks Leverage Esports Popularity With Sponsorship Deals
August 8, 2020
Esports has become the latest route to engage Gen Z audiences in Asia as banks in…
Xiaomi Opens Esports Account in SEA With PUBG Mobile Champions
July 4, 2020
The current PUBG Mobile world champions Bigetron Esports have sealed a sponsorship deal with Chinese smartphone…
Casino Gaming Product Supplier APE Eyes Major Plans For Macau’s Sports Industry
July 3, 2020
Macau could soon host some of the biggest live sporting events in Asia, if casino gaming…
Esports in Malaysia To Be Structured Under US$33m Deal: Sponsorship Revenues Resilient
June 27, 2020
Malaysia Electronic Sports Federation (MESF) has entered a partnership worth over US$32.6m with Dynasty Esports to…
Gucci Becomes Latest Non-Endemic Brand In Gaming
June 5, 2020
Gucci is the latest haute couture label to hop onto the gaming world, as it is…
League of Legends (LoL) Launches In-Game Sponsor Ads
May 28, 2020
Riot Games has announced a new digital sponsorship banner that will appear during League of Legends…
