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Esports
Study: Japanese Esports Market Tipped For Strong Growth
May 15, 2021
The Japanese esports market grew by 9% in 2020 and is set to continue its rise…
Chinese Streamer Huya Scores Blockbuster Esports Deal
May 4, 2021
Chinese streaming platform Huya has struck an exclusive, five-year live broadcast rights to the League of…
IOC Dives Into Esports & Gaming With The Olympic Virtual Series
April 20, 2021
The International Olympic Committee (IOC) has plunged into esports and gaming by launching the Olympic Virtual…
ONE Esports Singapore Shows Off Full House Of Tech Brand Sponsors
April 2, 2021
Yes Esports attracts technology brands, but the upcoming Dota 2 ONE Esports Singapore Major has taken…
Popular Tencent Game Snags Branded Content Partnership With Peking University
February 19, 2021
In education obsessed China, consumer brands—namely blue-chip ones—are beginning to collaborate on content deals with tertiary…
Report: Newzoo Predicts Esports Trends For 2021
January 22, 2021
Market analyst Newzoo has unveiled its esports trends to look out for this year, with mobile…
Major Esport Tournament in China Bags A Slew Of New Deals
January 15, 2021
League of Legends Pro League (LPL) Spring Split in China has garnered a slate of new…
New Esports Era Formed As 20-Something Retirees Able To Book Endorsements
December 11, 2020
Has Esports reached a new epoch? While still very much at the start of a (very…
Red Bull Returns To Esports In Asia After A Quiet 2019
December 4, 2020
Red Bull and South Korean esports team T1 have secured a multi-year partnership, which includes content…
TCL Looking For Deals: Breaks New Ground With Asian Esports Platform
November 27, 2020
Chinese consumer electronics giant, TCL - one of the largest players in the TV world -…
