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Esports
IOC President Bach Warns Sporting Organisations To Brace For Post COVID-19 Budget Cuts and Event Consolidation
May 1, 2020
International Olympic Committee (IOC) president Thomas Bach has urged the various sporting organisations under the Olympic…
BMW Ramps Up Global Esports Sponsorship Portfolio
April 30, 2020
BMW is ramping up its presence in global esports and has announced a partnership with five…
Japanese Government Keen On Growing Esports Industry
March 31, 2020
The Japanese government is set to team up with game companies and legal experts to formulate…
Tencent Gaming Unit’s Revenue Poised To Soften COVID-19 Blow On The Company’s Bottom Line
March 26, 2020
As the world struggles with the economic impact of the COVID-19 pandemic, Tencent is optimistic the…
La Liga Takes The Esports Route As The World Grapples With COVID-19
March 25, 2020
Over a million viewers watched La Liga’s charity FIFA 20 Challenge esports tournament held over the…
Study: Tokyo 2020 Fuels Record Global Sports Sponsorship Revenue
February 1, 2020
Advertiser spend on sports sponsorship is tipped to rise 5% this year to reach over $48b…
Nike Signals Huge Esports Intent In Asia
January 18, 2020
Nike has signed an exclusive apparel partnership with South Korean based global esports organisation, T1 Entertainment…
Vietjet Experiments With Esports; Snags Team Flash Deal
November 9, 2019
Vietnamese budget carrier Vietjet has secured a deal with Southeast Asian esports organisation Team Flash that will see…
Mitsubishi Pulls Out Of Blizzard Esports Partnership
November 3, 2019
Since its controversial ban of Hong Kong esports player Ng Wai Chung, the American gaming giant…
Oppo Lands First Esports Deal With Riot Games’ League of Legends (LoL)
October 8, 2019
Chinese smartphone giant Oppo has jumped on the esports wave, landing a multi-year deal with Riot Games.
