Esports

La Liga Takes The Esports Route As The World Grapples With COVID-19

March 25, 2020

Over a million viewers watched La Liga’s charity FIFA 20 Challenge esports tournament held over the…

Study: Tokyo 2020 Fuels Record Global Sports Sponsorship Revenue

February 1, 2020

Advertiser spend on sports sponsorship is tipped to rise 5% this year to reach over $48b…

Nike Signals Huge Esports Intent In Asia

January 18, 2020

Nike has signed an exclusive apparel partnership with South Korean based global esports organisation, T1 Entertainment…

Vietjet Experiments With Esports; Snags Team Flash Deal

November 9, 2019

Vietnamese budget carrier Vietjet has secured a deal with Southeast Asian esports organisation Team Flash that will see…

Mitsubishi Pulls Out Of Blizzard Esports Partnership

November 3, 2019

Since its controversial ban of Hong Kong esports player Ng Wai Chung, the American gaming giant…

Oppo Lands First Esports Deal With Riot Games’ League of Legends (LoL)

October 8, 2019

Chinese smartphone giant Oppo has jumped on the esports wave, landing a multi-year deal with Riot Games.

Now The League of Legends (LoL) Attracts Non-Endemic Luxury Maison

October 1, 2019

Esports fever continues to sweep the world, and now the hugely successful League of Legends (LoL) World Championship has attracted an unexpected but very well known brand partner.

Intel To Showcase Tech Innovations In Tokyo 2020: Esports Still High On Agenda

September 14, 2019

Intel has revealed a raft of technology partnerships ahead of Tokyo 2020, including plans to run an independent esports tournament before the Summer Olympics.

eSports Expansion Created Through China-Europe Investment

September 7, 2019

Swedish eSports firm Modern Times Group (MTG) is expanding into China through an investment from Tencent-backed Chinese live-streaming platform Huya.

Report: Chinese Gamers Are Receptive To Brands

July 9, 2019

According to a recent report Gamers in China are receptive to brand association and cooperation, thereby providing insights into how brands can bring gamification to their media plans.