Register
to get articles and more to your inbox
News & insights
Archive
Directory
Esports
Asian Banks Leverage Esports Popularity With Sponsorship Deals
August 8, 2020
Esports has become the latest route to engage Gen Z audiences in Asia as banks in…
Xiaomi Opens Esports Account in SEA With PUBG Mobile Champions
July 4, 2020
The current PUBG Mobile world champions Bigetron Esports have sealed a sponsorship deal with Chinese smartphone…
Casino Gaming Product Supplier APE Eyes Major Plans For Macau’s Sports Industry
July 3, 2020
Macau could soon host some of the biggest live sporting events in Asia, if casino gaming…
Esports in Malaysia To Be Structured Under US$33m Deal: Sponsorship Revenues Resilient
June 27, 2020
Malaysia Electronic Sports Federation (MESF) has entered a partnership worth over US$32.6m with Dynasty Esports to…
Gucci Becomes Latest Non-Endemic Brand In Gaming
June 5, 2020
Gucci is the latest haute couture label to hop onto the gaming world, as it is…
League of Legends (LoL) Launches In-Game Sponsor Ads
May 28, 2020
Riot Games has announced a new digital sponsorship banner that will appear during League of Legends…
IOC President Bach Warns Sporting Organisations To Brace For Post COVID-19 Budget Cuts and Event Consolidation
May 1, 2020
International Olympic Committee (IOC) president Thomas Bach has urged the various sporting organisations under the Olympic…
BMW Ramps Up Global Esports Sponsorship Portfolio
April 30, 2020
BMW is ramping up its presence in global esports and has announced a partnership with five…
Japanese Government Keen On Growing Esports Industry
March 31, 2020
The Japanese government is set to team up with game companies and legal experts to formulate…
Tencent Gaming Unit’s Revenue Poised To Soften COVID-19 Blow On The Company’s Bottom Line
March 26, 2020
As the world struggles with the economic impact of the COVID-19 pandemic, Tencent is optimistic the…
