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Esports
ONE Esports Singapore Shows Off Full House Of Tech Brand Sponsors
April 2, 2021
Yes Esports attracts technology brands, but the upcoming Dota 2 ONE Esports Singapore Major has taken…
Popular Tencent Game Snags Branded Content Partnership With Peking University
February 19, 2021
In education obsessed China, consumer brands—namely blue-chip ones—are beginning to collaborate on content deals with tertiary…
Report: Newzoo Predicts Esports Trends For 2021
January 22, 2021
Market analyst Newzoo has unveiled its esports trends to look out for this year, with mobile…
Major Esport Tournament in China Bags A Slew Of New Deals
January 15, 2021
League of Legends Pro League (LPL) Spring Split in China has garnered a slate of new…
New Esports Era Formed As 20-Something Retirees Able To Book Endorsements
December 11, 2020
Has Esports reached a new epoch? While still very much at the start of a (very…
Red Bull Returns To Esports In Asia After A Quiet 2019
December 4, 2020
Red Bull and South Korean esports team T1 have secured a multi-year partnership, which includes content…
TCL Looking For Deals: Breaks New Ground With Asian Esports Platform
November 27, 2020
Chinese consumer electronics giant, TCL - one of the largest players in the TV world -…
ONE Championship Expands Facebook Content Partnership
November 20, 2020
Singapore-based MMA organisation ONE Championship has secured an expansive, global deal with Facebook that includes exclusive…
Malaysian Coffee Co. Keeps ASEAN Esports Gamers Gaming!
November 13, 2020
The local Malaysian brand, Chek Hup Coffee, has negotiated a landmark sponsorship deal with the Malaysian…
Budweiser Weaves Esports Into Drink Driving Campaign in China
October 23, 2020
In recent years, Budweiser has gained significant mindshare in China with many of its sponsorship investments…
