Esports

Yoodo Brings Pokemon Unite to Malaysia

Malaysian Telco Partners To Launch Pokemon Unite Gaming Event

July 29, 2022

Yoodo, the Axiata/Celcom-owned digital mobile service in Malaysia, has announced a partnership with The Pokémon Company…

China To Account For A Third Of Global Esports Revenue

May 2, 2022

According to the latest intelligence report released by Newzoo, it is estimated that the global esports…

ONE Esports Secures A Trio Of Sponsorship Deals

November 11, 2021

ONE Esports has secured a raft of sponsorship deals with blue-chip brands; insurance firm FWD, leading…

Singapore Cryptoexchange Coinhako Scores Landmark Local Esports Deal

August 31, 2021

Singapore based cryptoexchange Coinhako has leapt into a landmark esports sponsorship deal in the city state,…

Wolves Owner Buys A Stake In Esports Team Evil Geniuses; Global Collabs To Follow

July 28, 2021

Esports team Evil Geniuses has sold a minority stake to Fosun, the owners of EPL club…

Study: Southeast Asian Esports Revenue Forecast To Hit US$72.5m In 2024

July 28, 2021

Esports is taking off across Southeast Asia, leading to the emergence of innovative business models and…

ONE Esports Bags A Brace Of Partnerships

July 14, 2021

ONE Esports - the esports arm of the MMA outfit ONE Championship - has secured deals…

BYD Auto Emulates More Established Rivals, Moves Into Esports

June 16, 2021

Shenzhen-based automotive company BYD Auto has signed a sponsorship deal with the city’s  leading League of…

2021 League of Legends Summer Split Scores Deal With Hyperice

June 9, 2021

Earlier this week, Chinese League of Legends operator TJ Sports sealed a sponsorship deal with American…

Hong Kong’s FTX Negotiates Blockbuster Esports Team Naming Rights Deal

June 4, 2021

Hong Kong based cryptocurrency exchange FTX has clinched a sponsorship deal worth US$210m to rename a…