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Esports
BYD Auto Emulates More Established Rivals, Moves Into Esports
June 16, 2021
Shenzhen-based automotive company BYD Auto has signed a sponsorship deal with the city’s leading League of…
2021 League of Legends Summer Split Scores Deal With Hyperice
June 9, 2021
Earlier this week, Chinese League of Legends operator TJ Sports sealed a sponsorship deal with American…
Hong Kong’s FTX Negotiates Blockbuster Esports Team Naming Rights Deal
June 4, 2021
Hong Kong based cryptocurrency exchange FTX has clinched a sponsorship deal worth US$210m to rename a…
Oppo Revives To Strike Deal With TJ Sports
May 28, 2021
Chinese smartphone brand Oppo has struck a deal with China’s League of Legends esports operator TJ Sports, to…
Puma Chases Under Armour In Asia’s Esports Sponsorship Race
May 19, 2021
Southeast Asian esports organisation EVOS Esports has announced a deal with sport apparel giant Puma. The…
Study: Japanese Esports Market Tipped For Strong Growth
May 15, 2021
The Japanese esports market grew by 9% in 2020 and is set to continue its rise…
Chinese Streamer Huya Scores Blockbuster Esports Deal
May 4, 2021
Chinese streaming platform Huya has struck an exclusive, five-year live broadcast rights to the League of…
IOC Dives Into Esports & Gaming With The Olympic Virtual Series
April 20, 2021
The International Olympic Committee (IOC) has plunged into esports and gaming by launching the Olympic Virtual…
ONE Esports Singapore Shows Off Full House Of Tech Brand Sponsors
April 2, 2021
Yes Esports attracts technology brands, but the upcoming Dota 2 ONE Esports Singapore Major has taken…
Popular Tencent Game Snags Branded Content Partnership With Peking University
February 19, 2021
In education obsessed China, consumer brands—namely blue-chip ones—are beginning to collaborate on content deals with tertiary…
