Esports

Good Game Group Secures Risabh Pant Global Endorsement For Gaming Reality Show

July 11, 2025

Leading game publishing company Good Game Group has secured a global endorsement from India’s test cricket…

Lenovo Backs 2025 EWC World Cup 

July 7, 2025

Ahead of the 2025 Esports World Cup (EWC), Chinese tech giant Lenovo has negotiated a deal…

Esports World Cup Foundation Partners CR7 For EWC 2025

June 16, 2025

PIF backed Esports World Cup Foundation (EWCF) has struck a global brand endorsement deal with Cristiano…

Moonton Games Partners Malaysian Esports Federation (MESF) 

May 14, 2025

Moonton Games has struck a Memorandum of Agreement (MoA) with the Malaysian Esports Federation (MESF).  Under…

PUBG MOBILE Partners K-Pop Girl Group Babymonster  

March 25, 2025

With PUBG MOBILE’s seventh anniversary upcoming, it is partnering K-pop girl group Babymonster.  Under the partnership, PUBG…

Esports World Cup Foundation (EWCF) Deepens Reach in China With Tencent Esports Collab 

February 24, 2025

Esports World Cup Foundation (EWCF), the Riyadh based organiser of the eponymous international esports tournament, is…

Chinese Smartphone Maker Honor Scores Esports Pro Yinuo’s Endorsement 

January 9, 2025

Leading Chinese smartphone maker Honor launched its gaming-centric model late last year and roped in esports pro…

Saudi Arabian Football Club Al Nassr Expands Into Esports With Landmark Partnership

December 9, 2024

Saudi Arabian football club Al Nassr has secured a landmark esports partnership with Italian esports organisation…

Gen Z Brand Fairrie Collaborates With Moonton Games

November 1, 2024

Thai-Swiss jewellery, watch and eyewear brand Fairrie is all poised to back Chinese game maker Moonton…

Esports Organisation Gen.G Renews Partnership With Man City Esports

August 16, 2024

South Korean headquartered esports organisation Gen. G. has extended its partnership with Man City Esports, the…