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Esports
Gen Z Brand Fairrie Collaborates With Moonton Games
November 1, 2024
Thai-Swiss jewellery, watch and eyewear brand Fairrie is all poised to back Chinese game maker Moonton…
Esports Organisation Gen.G Renews Partnership With Man City Esports
August 16, 2024
South Korean headquartered esports organisation Gen. G. has extended its partnership with Man City Esports, the…
Esports World Cup Scores A Brace Of Major Sponsors
July 3, 2024
Ahead of the inaugural Esports World Cup (EWC), EWCF, the organiser of the annual tournament, has…
Adidas Partners The Esports World Cup
June 25, 2024
German sporting giant Adidas has secured a partnership with the Esports World Cup, a Saudi Arabian multi-title…
Saudi Arabian Coffee Chain Barn’s Partners The Esports World Cup Foundation
May 7, 2024
Saudi Arabia’s largest coffee chain Barn’s have become the latest brand to partner the Esports World Cup…
Saudi Arabian Mega Project Qiddiya City Partners ESL FACEIT Group
April 17, 2024
Saudi-backed Savvy Gaming Group owned esports tournament organiser ESL FACEIT Group have unsurprisingly struck a partnership…
Sony Collaborates With Esports World Cup Foundation (EWCF)
April 2, 2024
Japanese conglomerate Sony have secured a multi-year partnership deal for the conglomerate’s subsidiaries to team up with Saudi…
China’s iQOO Scores Landmark Deal With Indian Esports Team
December 21, 2023
In a landmark deal, Chinese consumer electronics brand iQOO has partnered Indian esports entity Team Soul,…
Tencent Continues To Be A Dominant Force In Asia’s Esports Industry
October 18, 2023
The 2023 Asian Games in Hangzhou, which ended early this month, saw yet another mainstream moment…
South Korean Carmaker Kia Backs Korean Esports National Team
July 19, 2023
South Korean automotive giant Kia has secured a sponsorship deal with the Korea Esports Association (KeSPA).…
