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Esports
Mumbai City FC Beefs Up Growing Sponsorship Portfolio
February 16, 2026
Indian Super League (ISL) team Mumbai City FC have secured partnership deals with the Indian Super Gaming…
Global Gaming Reality Show Good Game Makes Actor Samantha Ruth Prabhu Its Celebrity Endorsee
January 28, 2026
Global gaming reality show Good Game has launched in India to unveil the nation’s first global…
HUL’s Boost Dives Into India’s Esports Scene With Landmark Deal
November 14, 2025
Hindustan Unilever Limited (HUL)’s energy drink Boost has finally struck its landmark deal in India’s burgeoning…
Chinese Football Association (CFA) Focuses On Esports
August 6, 2025
The Chinese Football Association (CFA) has ambitious plans to launch a national esports football team, as…
Good Game Group Secures Risabh Pant Global Endorsement For Gaming Reality Show
July 11, 2025
Leading game publishing company Good Game Group has secured a global endorsement from India’s test cricket…
Lenovo Backs 2025 EWC World Cup
July 7, 2025
Ahead of the 2025 Esports World Cup (EWC), Chinese tech giant Lenovo has negotiated a deal…
Esports World Cup Foundation Partners CR7 For EWC 2025
June 16, 2025
PIF backed Esports World Cup Foundation (EWCF) has struck a global brand endorsement deal with Cristiano…
Moonton Games Partners Malaysian Esports Federation (MESF)
May 14, 2025
Moonton Games has struck a Memorandum of Agreement (MoA) with the Malaysian Esports Federation (MESF). Under…
PUBG MOBILE Partners K-Pop Girl Group Babymonster
March 25, 2025
With PUBG MOBILE’s seventh anniversary upcoming, it is partnering K-pop girl group Babymonster. Under the partnership, PUBG…
Esports World Cup Foundation (EWCF) Deepens Reach in China With Tencent Esports Collab
February 24, 2025
Esports World Cup Foundation (EWCF), the Riyadh based organiser of the eponymous international esports tournament, is…
